Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites


Videos are a valuable storytelling device on the web. Similar to other communication mediums, videos produced by any individual or group at UofL should represent the organization in a positive light and be of the highest production quality.

In addition, all video that is embedded on UofL websites that face external audiences or are otherwise used for marketing, advertising or promotional purposes (including social sharing) should:

The university has partner agencies who can provide consultation and production of video content in compliance with the university’s agency policy.

All video concepts that impact the UofL brand, promote a university-wide strategy or have a broader focus than a single department must include consultation with the Office of Communications and Marketing.

OCM also oversees the university’s main YouTube account where video posts and live streaming events are restricted to those approved by OCM.

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Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171