Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites


The University of Louisville utilizes Google Analytics to monitor site traffic and user behavior with the intent of improving the user experience site wide. All UofL sites are required to include the university analytics master account tracking code but may include additional tracking codes if desired.

The Office of Communications & Marketing reserves the right to implement or remove additional tracking solutions as needed.

To ensure compliance with the university’s digital privacy statement across all websites, requests for implementation of any additional tracking should be sent to

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Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171