University of Louisville
2323 S. Brook St.
Louisville, KY 40208
Brand Identity & Visual Standards
Guidelines for creating UofL-branded marketing materials and websites
Our logo is our face to the public. It represents us at the highest level as a source of identification, a marker of legitimacy and a point of pride. It is crucial to our brand and should always be reproduced with the highest quality and consistency.
The university’s official logo is the University of Louisville graphic signature, with or without the Cardinal head attached.
An official logo should be used on all university marketing communications, including printed pieces, visual presentations, advertising and any other materials that represent the university to external audiences. It should appear on the front or back cover of all printed communications unless an exception has been granted by OCM.
To maintain a high level of quality and consistency across a variety of applications, the following guidelines must be followed when applying the logo: