Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Brand Council

Comprised of the top-level communicators in each school/college and key administrative support unit, the Brand Council is responsible for developing and managing communications and marketing strategies (and related tactics and initiatives) to improve overall brand health.

The Brand Council are the primary drivers responsible for ensuring the university community speaks (words, visuals and actions) with a consistent voice that makes an emotional connection with audiences and compels them to take action.


UnitBrand Manager

Admissions Liz Fitzgerald
Advancement Nick Evans, Amanda LeDuke
Alumni Jessica Watts
Arts & Sciences, College of Allison Buchanan
Athletics Lottie Stockwell
Business, College of Sharon Handy
Dentistry, School of Paige Moore
Diversity, Equity & Inclusion Diane Whitlock
Education & Human Development, College of Chris Dye
Engineering, J.B. Speed School of Kari Donahue
Employee Success Laura McDaniels
Graduate School Michelle Rodems, Brooke Whitaker
Human Resources Kristina Doan
Law, Brandeis School of Kyle Durbin
Libraries Carolyn Dowd
Medicine, School of Tonya Augustine
Music, School of Open
Nursing, School of Desrie Nesbitt
Online Learning Laura Dorman, Brooke Whitaker
Public Health & Information Sciences, School of Melissa Schreck
Provost Sarah Lopez
Research & Innovation Baylee Pulliam
Social Work, Kent School of Diandre Glover-Thomas
Student Affairs Dave Parrott

Communications & Marketing

Brand Champion

John Drees
Kim Butterweck, chairperson
John Karman
Brian Faust
Amber Peter
Jill Scoggins
Erica Walsh
Chris Wooton
Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171