University of Louisville
2323 S. Brook St.
Louisville, KY 40208
Brand Identity & Visual Standards
Guidelines for creating UofL-branded marketing materials and websites
Comprised of the top-level communicators in each school/college and key administrative support unit, the Brand Council is responsible for developing and managing communications and marketing strategies (and related tactics and initiatives) to improve overall brand health.
The Brand Council are the primary drivers responsible for ensuring the university community speaks (words, visuals and actions) with a consistent voice that makes an emotional connection with audiences and compels them to take action.
UnitBrand Manager
Admissions | Liz Fitzgerald |
Advancement | Nick Evans, Amanda LeDuke |
Alumni | Jessica Watts |
Arts & Sciences, College of | Allison Buchanan |
Athletics | Lottie Stockwell |
Business, College of | Sharon Handy |
Dentistry, School of | Paige Moore |
Diversity, Equity & Inclusion | Diane Whitlock |
Education & Human Development, College of | Chris Dye |
Engineering, J.B. Speed School of | Kari Donahue |
Employee Success | Laura McDaniels |
Graduate School | Michelle Rodems, Brooke Whitaker |
Human Resources | Kristina Doan |
Law, Brandeis School of | Kyle Durbin |
Libraries | Carolyn Dowd |
Medicine, School of | Tonya Augustine |
Music, School of | Open |
Nursing, School of | Desrie Nesbitt |
Online Learning | Laura Dorman, Brooke Whitaker |
Public Health & Information Sciences, School of | Melissa Schreck |
Provost | Sarah Lopez |
Research & Innovation | Baylee Pulliam |
Social Work, Kent School of | Diandre Glover-Thomas |
Student Affairs | Dave Parrott |
Brand Champion
John Drees |
Kim Butterweck, chairperson |
John Karman |
Brian Faust |
Amber Peter |
Jill Scoggins |
Erica Walsh |
Chris Wooton |