Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites


The University of Louisville is federally required to have accessible web pages and web applications for individuals with disabilities according to Section 504 of the Rehabilitation Act of 1973 and Title II of the Americans with Disabilities Act of 1990. University websites must meet Web Content Accessibility Guidelines (WCAG) 2.1, Level AA requirement.

In addition to the core CMS and visual interface (themes/templates), all content published on behalf of the university by academic, administrative or other units must adhere to the university’s Accessibility Policy, regardless of type of site.

The responsibility of creating accessible digital content resides with the unit or individual publishing those materials. This includes but is not limited to the use of photography, PDFs, video or interactive elements.

Digital content that is posted on a website by individuals on behalf of an originating person(s) should be made accessible at the origination point.


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Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171