University of Louisville
2323 S. Brook St.
Louisville, KY 40208
Brand Identity & Visual Standards
Guidelines for creating UofL-branded marketing materials and websites
Search is a vital part of our digital experience and helps users get to the information they need quickly and efficiently without having to rely on traditional navigation.
All UofL websites must have a search box in the header per our brand standards requirements. This box must search all louisville.edu domains by default. It is optional to have the search box additionally narrow the search to the local site it is implemented on, but that must be secondary in function.
Our search solution is powered by Google Custom Search. The integration and implementation of this is managed by Information Technology Services. Communications and Marketing oversees the indexing, keywords, boosting, page ranking and other features in order to align with the university’s information architecture and institutional marketing goals.
In order for the best content to reach our audiences, it is important to keep in mind:
More information, including frequently asked questions, about the university's search solution can be found on the Web Content at UofL website.Back to the top