University of Louisville
2323 S. Brook St.
Louisville, KY 40208
Brand Identity & Visual Standards
Guidelines for creating UofL-branded marketing materials and websites
To help define the University of Louisville brand through words, voice and tone that resonates with our various audiences, we have created these communication guidelines as a strategic foundation for marketing messaging and storytelling. Refer to them to help ensure integrity and consistency across communications channels.
Inspiring what we do, what we say and how we say it.Learn more about our framework
Making brand messaging engaging and evocativeLearn communication strategies
Helping audiences understand why and how UofL matters.Discover content strategies
Sharing our stories to bring our brand to life.Tell our story
Our institutional guide for building consistency through words.Review our style guide
Review legal requirements when speaking on behalf of the university.Review legal requirements