Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Messaging Overview

To help define the University of Louisville brand through words, voice and tone that resonates with our various audiences, we have created these communication guidelines as a strategic foundation for marketing messaging and storytelling. Refer to them to help ensure integrity and consistency across communications channels.

Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171

branding@louisville.edu