Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Visual Standards Overview

Expressing our brand and making it all come to life requires knowing the ins and outs of each visual piece. Find out more about each area:

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    Color

    Our brand color palette evokes our personality.

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    Typography

    The typography of our brand acts as the voice of the institution.

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    Logos

    Our logo is our face to the public, our most valuable asset.

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    Design Elements

    The foundation that supports the message.

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Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171

branding@louisville.edu

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