Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Legal Requirements

Neutral Viewpoint Statement

Any university publication directed at audiences outside the university community must, by law, include the following neutrality statement:

"The University of Louisville does not discriminate on the basis of an individual’s political or social viewpoint and promotes intellectual diversity within the university. No individual shall be required to endorse or condemn a specific ideology, political viewpoint or social viewpoint to be eligible for hiring, contract renewal, tenure, promotion, admission or graduation."

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State Funds Statement

Any university publication that has been paid for with state funds must by law include the following statement:

This publication was prepared by the University of Louisville and printed with state funds KRS 57.375.

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Legal Notice

All material in this document is registered ® to UofL. This material includes, but is not limited to, printed and/or electronic text and images. All registration privileges and other rights implied or explicit are reserved. Written permission from a duly appointed officer of UofL is required for any use or publication, public or private, of any material registered to UofL. There is no implied consent for any use, publication, republication or transmission of material registered to UofL.

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Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171

branding@louisville.edu