University of Louisville
2323 S. Brook St.
Louisville, KY 40208
Brand Identity & Visual Standards
Guidelines for creating UofL-branded marketing materials and websites
When you get right down to it, the power of UofL is its people. And each of these people has a story. Telling these stories is an essential component of bringing our brand to life. Whether an article, an advertisement or a script, the assets we create need to be as compelling as possible and reward our audience for viewing it.
The most important part of the storytelling process is to determine why you’re going to tell it. Think about what makes that story relevant to your audience and what you want the audience to take away from being exposed to it. What do you want your audience to think, feel and/or do after seeing your content? When looking for the purpose, use UofL’s brand pillars as a guide. If your story reflects one of them, you’re on the right track.Back to the top
Simply put, have a beginning, middle and end. Introduce your subject and put it into perspective. Explain the challenge or opportunity and why it matters. Then explain what happened or is happening. Be sure to include UofL’s role in the story. Finally, let the audience know the resolution of the story or the progress made.Back to the top
Whenever possible, put the story in a broader context that relates to the university and our community. What is the impact it will make? Where will it lead? Who will benefit from it? Be direct, so your audience knows precisely what you want them to think.Back to the top
Whether crafting a simple email or a lengthy article, writing is an opportunity to connect, inspire and invite others to engage with the UofL community. The idea of community is an important one. Be sure to remember you are speaking from the perspective of real people, not an institution.
Here are some suggestions to keep in mind when writing:
At the Swain Student Activities Center, you can get a bite to eat, find a cozy place to study or just relax with your friends between classes.
The SAC is lit! You can grab tasty eats, hang with your peeps and even hit the books if you absolutely have to.
Another way to be more environmentally friendly is to take advantage of the Bike Share Program. The program is offered to all UofL students, and it is entirely free.
Undergraduate students who wish to promote sustainable practices that limit impact on the environment may utilize the Bike Share Program. This eco-friendly mode of campus transportation is offered to all students currently attending UofL and it is available at no cost.
The University of Louisville hosts more than 400 student organizations covering a wide variety of interests.
More than 400 student organizations, clubs and groups are hosted by the University of Louisville that cover a wide variety of interests and passions.
The Honors Program challenges students to reach their potential with thought-provoking academics and research and exclusive opportunities for personalized support,experiential learning and study abroad.
The Honors Program is an excellent option for motivated students who want to get the most out of their education.
When Loay Elbasyouni was a 10-year-old boy growing up on the besieged Gaza Strip in Palestine, he built his first antenna from kitchen parts and aluminum foil so he could receive TV channels.
Speed School of Engineering alumnus Loay Elbasyouni has been interested in science and technology since he was a child.