Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Policies Overview

Protecting our brand sometimes requires additional rules and regulations. While the UofL brand policy demonstrates our institutional commitment to consistent communication, this site serves as the up-to-date resource for our community.

Find out more below about a few of the different policies involved with bringing our brand to life.

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    The official administrative policy, effective July 1, 1983.

    View the policy
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    Who is permitted to use it and how our corporate stationery is produced

    View the policy
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    Licensing & Merchandise

    The legal rules and regulations involved with using any UofL logo

    View the policy
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    URL Policy

    Rules for the organization, creation and use of website addresses (URLs) at UofL

    View the policy
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    Agency Policy

    The why, who and how of working with external marketing agencies

    View the policy
Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171