University of Louisville
2323 S. Brook St.
Louisville, KY 40208
Ultimately, our goal is to help audiences understand why and how UofL matters to them, using our brand framework as a roadmap for determining and prioritizing subject matter.
Our communications should answer for the intended audience the questions: So what? Who cares? What’s in it for me? To help you determine if a proposed story or piece of content aligns with the messaging pillars of our brand framework—redefining student success, research & innovation powerhouse, premier metropolitan university—and qualifies as audience-centric, we have created the following checklists.
What do we mean by audience-centric? It’s our way of describing something that people, especially those outside academia, want to read.
Supporting our messaging pillars
Does the proposed story/content …
- Demonstrate student success or describe the student experience?
- Highlight research and innovation?
- Demonstrate community engagement or ties to the city/region?
- Highlight university goals, expertise or strategic priorities?
- Show how UofL is a great place to work?
Audience Centric
The story/content will be of interest to …
- Prospective students and parents
- Potential donors and partners
- Faculty and staff
- Current students and parents
- Alumni
- General public
- Policy and decision makers
The story/content is, or can be made to be …
- Consumable, valuable and easy to understand
- Beautiful, compelling and have visual stopping power
- Extensible and able to be developed across multiple content types
- Engaging and aligns with what has performed well in the past, based on analytics