University of Louisville
2323 S. Brook St.
Louisville, KY 40208
Brand Identity & Visual Standards
Guidelines for creating UofL-branded marketing materials and websites
Ultimately, our goal is to help audiences understand why and how UofL matters to them, using our brand framework as a roadmap for determining and prioritizing subject matter.
Our communications should answer for the intended audience the questions: So what? Who cares? What’s in it for me? To help you determine if a proposed story or piece of content aligns with the messaging pillars of our brand framework—redefining student success, research & innovation powerhouse, premier metropolitan university—and qualifies as audience-centric, we have created the following checklists.
What do we mean by audience-centric? It’s our way of describing something that people, especially those outside academia, want to read.
Does the proposed story/content …
The story/content will be of interest to …
The story/content is, or can be made to be …