Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Logo Downloads

University Logos

Use of University of Louisville marks for promotional advertising and marketing is permitted for all faculty, staff and students.

Please keep in mind that adherence to all brand regulations and specifics of application are required.

Available Examples:
Signature | Wordmark | One-line | Monogram


Access to copyrighted logos require a CardBox account, UofL IT's cloud-based storage system. For help on how to set up an account please see the Help.

Download high-resolution artwork

Each zip file contains 300dpi PDF files for print and digital use.

I agree to use this artwork in compliance with university policy, federal copyright and license restrictions.

School, College, Centers & Institute Logos

Sub-brand logos are available for all of UofL's colleges, schools and board-approved centers/institutes. Official centers and institutes are designed by a board approval process and maintained by the Office of Academic Planning and Accountability.

Currently, logos for each of these areas can be requested by filling out a request.

Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171