University of Louisville
2323 S. Brook St.
Louisville, KY 40208
Brand Identity & Visual Standards
Guidelines for creating UofL-branded marketing materials and websites
This strategic framework (PDF) inspires what we do, what we say and how we say it. It helps us communicate in a consistent voice and allows us to differentiate the university and create meaningful connections with our audiences. The organizational elements that guide UofL’s success — our vision, mission and Cardinal Principles — are the foundation upon which our brand framework is constructed.
Succinct description of our brand benefit to audiences; aligns to vision and mission
UofL is a vital ecosystem that creates thriving futures for students, our community and society.Back to the top
Primary message points that support our positioning and highlight our competitive advantages
Characteristics rooted in our core value of vitality that define how we look, feel and act