University of Louisville
2323 S. Brook St.
Louisville, KY 40208
Brand Identity & Visual Standards
Guidelines for creating UofL-branded marketing materials and websites
One of the many benefits of working at a university is being surrounded by committed, capable individuals across campus that can execute projects independently with the help of some baseline standards, policies and guidelines. OCM is tasked with developing and maintaining many of these standards and policies regarding marketing and communications. If you're working on a project that may include pieces from some of the areas below, please make sure you're aware of and adhere to all standards and policies surrounding those communications.
The University of Louisville brand represents the core of who we are—from what it feels like to be a part of the Cardinal family to the interactions that our faculty and staff have with students, families, fans and supporters.
Web and digital applications are one of the primary ways our brand comes to life for our audience and most often is the first way they encounter what we’re all about.
To help define the University of Louisville brand through words, voice and tone that resonate with our various audiences, we have created these communications guidelines as a strategic foundation for marketing messaging and storytelling.
The campaign guide helps communicators incorporate the voice, tone and feel of our current marketing campaign - Here & Beyond - into messaging and communications.