Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Reference Documents

Spiral-bound communication guide

One of the many benefits of working at a university is being surrounded by committed, capable individuals across campus that can execute projects independently with the help of some baseline standards, policies and guidelines. OCM is tasked with developing and maintaining many of these standards and policies regarding marketing and communications. If you're working on a project that may include pieces from some of the areas below, please make sure you're aware of and adhere to all standards and policies surrounding those communications.

Brand Identity & Visual Standards

The University of Louisville brand represents the core of who we are—from what it feels like to be a part of the Cardinal family to the interactions that our faculty and staff have with students, families, fans and supporters.

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Web Standards

Web and digital applications are one of the primary ways our brand comes to life for our audience and most often is the first way they encounter what we’re all about.

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Core Brand Communication & Messaging Strategy

To help define the University of Louisville brand through words, voice and tone that resonate with our various audiences, we have created these communications guidelines as a strategic foundation for marketing messaging and storytelling.

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Here & Beyond Campaign Guide

The campaign guide helps communicators incorporate the voice, tone and feel of our current marketing campaign - Here & Beyond - into messaging and communications.

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Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171