University of Louisville
2323 S. Brook St.
Louisville, KY 40208
Brand Identity & Visual Standards
Guidelines for creating UofL-branded marketing materials and websites
Web and digital applications are one of the primary ways our brand comes to life for our audience and most often is the first way they encounter what we’re all about.
Whether we’re creating online experiences that encourage learning, sharing and interacting, or simply communicating through a single web page, we must do so in a consistent and mindful way.
The following standards are to ensure all of our digital interactions align with UofL’s mission and foster positive outcomes.
Compliance with the official web standards outlined below ensures:
“UofL websites” are defined as any page or site on louisville.edu that is made in support of the university or that uses university resources (time, staff or equipment).
Examples of these include, but are not limited to, sites that represent UofL:
These sites are considered official university web properties that are subject to review and approval by the Office of Communications & Marketing.
These sites must also follow the policies and guidelines created by Information Technology, and must be consistent with the overall mission of the university.Back to the top