policy branding modified Fri Apr 10 2020 15:44:58 GMT-0400 (Eastern Daylight Time)
University of Louisville
July 1, 1983
This policy applies to University Community (administrators, faculty, staff, and students).
All marketing and identity materials produced by the university or partner agencies on behalf of non-athletic organizational units, and intended for external audiences must adhere to the brand design guidelines established by the Office of Communications and Marketing (OCM).
REASON FOR POLICY
This policy provides rules for coherent communication of the University of Louisville brand.
The coordination of the UofL brand to consumers plays a significant role in their impression of the brand. Consistency is paramount to the success of the identity system. Consistent use of the mark and supporting elements will build brand equity and resonance. The end result will be an increased understanding of the UofL brand by the public.
Marketing materials include, but are not limited to:
- Recruitment brochures
- Viewbooks or annual reports
- Publications for alumni and donors
- Official university websites
- Departmental program information
- Periodical magazines or newsletters
- Promotional videos
- Stationery and business cards
- Banners and posters
- Promotional items and merchandise
- Campus signage
Brand elements with specifications for adherence:
- Logo marks
- Additional graphic elements
- Photographic style
Senior Associate Vice President for Communications and Marketing
RESPONSIBLE UNIVERSITY DEPARTMENT/DIVISION
Office of Communications and Marketing
2323 S. Brook Street
Louisville, KY 40208
Revision Date(s): Jan. 1, 2008; Jan. 1, 2012
Reviewed Date(s): Jan. 1, 2008; Jan. 1, 2012; April 10, 2020
The University Policy and Procedure Library is updated regularly. In order to ensure a printed copy of this document is current, please access it online at http://louisville.edu/policies.