Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Brand Templates

Brand template screenshot

Are you a staff member, faculty or student? Do you need help with your marketing materials but want to be certain that you're staying within the UofL brand? We've got you covered.

Below are a variety of full templates—from print to digital to video—in a variety of software platforms to get you started. Not seeing what you need? Let us know and stay tuned as we add more templates in the coming months.

Note: The UofL brand templates below require a UofL Office365 account.

Ads

Ready to use, all-purpose ads for both print and digital applications, ready for your customization. Print ad templates in Adobe InDesign. Digital ad templates in Adobe Photoshop.

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Annual Reports

Coming soon A convenient way to report on the happenings and great work of your unit for the past year.

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Brochures

For general marketing and promotion in a printed format. 11x8.5” folded. Both bi-fold and tri-fold options, in a core brand and campaign style offered for Adobe InDesign.

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Certificates

For use by the UofL community for the recognition of achievements, awards or distinctions in 11x8.5” format, in full-color as well as black and white.

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Communication Plans

For use by the UofL community for the creation of communication plans to meet your messaging needs.

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Digital Signage

For use by the UofL community for internal signage (TVs, monitors) in physical campus environments using the Here & Beyond campaign.

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Email Signature Tool

For use by the UofL community to create branded email signatures with customization and easy copy/paste integration into Outlook.

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Event Posters

18x24” general event signage (enter, exit, way-finding) in poster size. Recommended to be printed and mounted to foam core board.

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Fact Sheets

For offices, departments or units looking to easily create their own one-page fact sheets, with several design options available.

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Happy Birthday Cards

For offices, departments or units looking to send a birthday note on behalf of the university. A customizable interior message is available, with several designs in both core and Here & Beyond campaign style.

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Holiday Card 2021

Get a jump start on the holidays this year with a ready-to-customize 5x7 folded card in the Here & Beyond style. All that's needed is your message inside.

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LinkedIn Job Post Template

Looking to promote an open position in your unit on LinkedIn? Use this simple Photoshop template to customize for your position./p>

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Meeting Agendas

Planning your next meeting? This simple, branded template makes it official and can be customized to your needs.

Note: all UofL faculty, staff and students using their Office365 accounts have these templates automatically available without need to install. To use the available templates, open Word and select File > New and choose one of the available University of Louisville templates.


Still have questions? Review Microsoft’s user documentation on templates in Word.

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Nametags

Several options to choose from (permanent or temporary). Adhesive versions are 3.5x2.25” compatible with Avery template 5395.

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PowerPoint

Nail your next presentation in UofL style. This template offers many slide formats and styles to suit your needs.

Note: all UofL faculty, staff and students using their Office365 accounts have these templates automatically available without need to install. To use the available template, open PowerPoint and select File > New and choose the University of Louisville template.


Still have questions? Review Microsoft’s user documentation on templates in Powerpoint.

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Research Posters

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Retractable Banners

For use by the UofL offices, departments or units. Hardware required.

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Sympathy Cards

For offices, departments or units looking to send a note of sympathy on behalf of the university. A customizable interior message is available, or can be deleted to print blank cards.

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Table Tents

For use by the UofL community for events, meetings or speaking engagements. For table-top identification of speakers or panel members. 11x8.5” folded.

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Tablecloths & Runners

For use by the UofL offices, departments or units with the ability to customize in a brand-compliant manner. Customized 8’ tablecloth panel designs.

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Table-top Banners

If full-size retractable banners don't fit your size needs, try our template for smaller, table-top versions in both core and campaign style at 11"x21" (Visible area 11"x17"). Hardware required.

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Thank You Cards

6x4" cards for offices, departments or units looking to send a note of thanks on behalf of the university, in both core and campaign style. Blank inside for custom, handwritten note.

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Video

Producing videos? For use by the UofL community for simple, branded lower-third identification of speakers in a video. Offered as an Adobe Premiere Pro template file.

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Word & Excel

Office documents are the backbone of our internal communication. Get started quickly with these flexible branded Microsoft templates.

Note: all UofL faculty, staff and students using their Office365 accounts have these templates automatically available without need to install. To use the available templates, open Word and select File > New and choose one of the available University of Louisville templates.


Still have questions? Review Microsoft’s user documentation on templates in Word.

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Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171

branding@louisville.edu