University of Louisville
2323 S. Brook St.
Louisville, KY 40208
Brand Identity & Visual Standards
Guidelines for creating UofL-branded marketing materials and websites
UofL is part of the fabric of our city and a cornerstone of this community. We are a university powered by progress, never settling for mediocrity. Our academics and athletics, our programs and our people are on the move. Our momentum defines us. It carries us forward.
More than just a logo, colors or tagline, the University of Louisville brand represents the core of who we are—from what it feels like to be a part of the Cardinal family to the interactions that our faculty and staff have with students, families, fans and supporters.Learn More
Discover how we speak in one voice, as one university.
The information on this site is intended primarily for the staff and faculty at the University of Louisville as a resource for creating content—written or visual—as part of marketing or advertising efforts.
We've published this information publicly to help inform the general campus community, partner agencies and external vendors of the various standards surrounding the use of our brand.More about the rules
With a brand as large and complex as ours, you can imagine there are qualifications for eligibility for sub-brand marks...Continue reading
It depends. We love our mascot, but using the correct mark is important. The bird head by itself is our athletic logo...Continue reading
Making an emotional connection with your audience is the key to getting them interested in learning more and taking action...Continue reading
Our brand is a long-term, enduring manifestation of who we are. A campaign is shorter-term, a chapter in our history...Continue reading
All UofL logos, academic and athletic, are federally trademarked and license managed. So in order...Continue reading
The bedrock of our brand.
Find out more about our palette.
Our face to the public.
Find out about the various styles.
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