Our brand, our story

UofL is part of the fabric of our city and a cornerstone of this community. We are a university powered by progress, never settling for mediocrity. Our academics and athletics, our programs and our people are on the move. Our momentum defines us. It carries us forward.

More than just a logo, colors or tagline, the University of Louisville brand represents the core of who we are—from what it feels like to be a part of the Cardinal family to the interactions that our faculty and staff have with students, families, fans and supporters.

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Resources

Colors

The bedrock of our brand.
Find out more about our palette.

Our Palette

Logos

Our face to the public.
Find out about the various styles.

Our Identity

Downloads

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Who is this information for?

The information on this site is intended primarily for the staff and faculty at the University of Louisville as a resource for creating content—written or visual—as part of marketing or advertising efforts.

We've published this information publicly to help inform the general campus community, partner agencies and external vendors of the various rules and regulations surrounding the use of our brand.

More about the rules

Frequently Asked Questions

Can my [department, office, committee, etc.] have a logo?

With a brand as large and complex as ours, you can imagine there are qualifications for eligibility for sub-brand marks...

Can I use the bird head on [my project]?

It depends. We love our mascot, but using the correct mark is important. The bird head by itself is our athletic logo...

Can I buy a .com address?

It isn't appropriate to use a commercial (.com) domain extension for an educational entity. However...

I'm interested in selling something with UofL's logo, how do I do that?

All UofL logos, academic and athletic, are federally trademarked and license managed. So in order...

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