University of Louisville
2323 S. Brook St.
Louisville, KY 40208
The success of the University of Louisville brand identity relies on the clarity and consistency with which it is implemented. Faithfully branding an advertisement, billboard, website, print piece, merchandise, etc. builds trust and confidence. Distorting or changing it reduces its legal protection and diminishes its impact.
The following examples visualize some potential mistakes that must be avoided, including reproducing the logo on a textured or patterned background that reduces clarity or replacing any letter in the logo with a symbol or other graphic element.
Please note that the following examples apply to all UofL marks and should be avoided at all times.
Questions
If you have questions about the application of one of our logos, please contact the Office of Communication & Marketing at 502-852-6171 or branding@louisville.edu.
Example Use
Below is a list of acceptable and unacceptable mark use.
Do
- Observe all clear space rules
- Retain copyright symbols
- Observe minimum size requirements
- Choose athletic or academic marks appropriately
Do Not
- Do not alter the colors 1
- Do not alter the proportions 2
- Do not add or remove elements 3
- Do not use in a sentence 4
- Do not rotate the logo 5
- Do not add drop shadows 6
- Do not blur the logo 7
- Do not skew the logo 8
- Do not alter the fonts or recreate the logo 9
- Do not alter the layout 10
- Do not crop the logo 11
- Do not combine marks 12