Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Images

File object codered-video
Image Pascal source codebrand-mockup
Image application/x-makervideoFrame
Filepattern-tilable-square
Filepattern-tilable-square15
File RealAudio documentfooter-monogram
Filefooter-monogram-blk
File RealAudio documentpopover-monogram
Filepopover-oneline
Image chemical/x-molconn-Zlogos-thumb
Thumbnail for logo download
Image chemical/x-molconn-Zletterhead-thumb
Screenshot of Word letterhead for digital use
Imageblank-128
Blank, ignore
Image chemical/x-molconn-Zpattern-thumb
Grey abstract pattern
Image chemical/x-molconn-Zvideoconf-thumb
Video conferencing backgrounds
File Octet Streamdont-touch-minerva
email
Imagegray-box
Imagegray-box-fw
Image chemical/x-molconn-Zframework-thumb
Close-up image of brand framework
Image D source codeframework-head
Lead image for framework section
Image chemical/x-molconn-Zpillars-thumb
Image of The Thinker
Image chemical/x-molconn-Zpersonality-thumb
Fan photo
Image chemical/x-molconn-Zpositioning-thumb
Image D source codepositioning-head
Close-up of athletic jersey
File RealAudio documentven-diagram
Image PNG imageven-diagram.png
Image chemical/x-molconn-Zcommunication-thumb
Typing on laptop
Image D source codecommunication-head
Image of typing on laptop
Image D source codecontent-head
Student audience
Image chemical/x-molconn-Zcontentmatters-thumb
Student crowd
Image D source codestorytelling-head
Students talking
Image chemical/x-molconn-Zstorytelling-thumb
Students talking
Image chemical/x-molconn-Ztemplate-thumb
Screenshot of template
Image D source codetemplate-head
Screenshot of template
Image chemical/x-molconn-Zassets-thumb
Screenshot of files
Image D source codeassets-head
Screenshot of files
Image chemical/x-molconn-Zreference-thumb
Spiral-bound communication guide
Image D source codereference-head
Spiral-bound communication guide
Image PNG imageframework.png
Image chemical/x-molconn-Zbrandingpolicy-thumb
Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171

branding@louisville.edu