Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Images

Image D source codeBlockquote background
File Octet StreamOld Minerva
Filegotham-preview
Fileknockout-preview
Filemercury-preview
Filetone-preview
Fileprimary-logos
File object codeoneline-mono
Fileclearspace-primary
File object codeclearspace-onelinemono
Fileminsize-primary
File object codeminsize-onelinemono
Filebrand-architecture
Fileclearspace-secondary
Fileminsize-secondary
Filesecondary-logos
File Octet Streamminerva
FileDo not alter the colors
FileDo not alter the proportions
FileDo not add or remove elements
Do not add or remove elements
FileDo not use in a sentence
FileDo not rotate the logo
FileDo not add drop shadows
FileDo not blur the logo
FileDo not skew the logo
FileDo not alter the fonts or recreate the logo
FileDo not alter the layout
FileDo not crop the logo
FileDo not combine marks
Fileshort-form_01
Fileshort-form_02
Filepatterns
Imagephoto_1-1
Drawing student with alligator creation close-up
Imagephoto_1-2
Design students writing on whiteboards
Imagephoto_1-3
Close up of biology student using lab equipment
Imagephoto_2-1
Student skateboarding on campus
Imagephoto_2-2
A student outside his fraternity house
Imagephoto_2-3
Fiber arts teacher instructing a student
Imagephoto_3-3
Aerial view of academic quad, students walking
Imagephoto_3-2
Staff members walking in autumn near Schneider Hall fountain
Imagephoto_3-1
Student resting amidst blooming trees
ImageJohn Patterson
ImageMr Mrs Cardinal
Image chemical/x-mdl-rdfileWalking Bird
ImageRed rage
ImageRed Rage
ImageFlower of Knowledge
Image RealAudio documentOld Monogram
Image chemical/x-mdl-rdfileFighting Bird
Image chemical/x-mdl-rdfileWinged Bird
ImageHappening Here
ImageOneline
Imagel1c4
Image D source codeBirdhead
FileExternal Cobranding
FileInternal Cobranding
FileExternal Sites
Example of house users would navigate our external websites
Fileinternal-sites
Example of how users would navigate internal web sites at UofL
File object codeavatar-mono
File object codeavatar-photo
Fileavatar-icon
File Troff documentavatar-short
Image JPEG imagecover-example1.jpg
Image JPEG imagecover-example2.jpg
Fileemail-sig1
Fileemail-sig2
File SVG imageavatar-bird
File RealAudio documentavatar-monogram
File Troff documentavatar-default
File Troff documentavatar-headshot
Fileemail-profile
Filepopover-wordmark
Filepopover-signature
Filepopover-secondary
Imagecardinal-blur
Students walking near cardinal bird logo on cement pavement
Imagecardinal-blur2
Larger image of students walking near the Quad
Image Pascal source codeweb-top
Example UofL website
Imagecb-2013
Image chemical/x-molconn-Zcmyk-thumb
Image chemical/x-molconn-Zrgb-thumb
Image chemical/x-molconn-Zbrand-thumb
Image chemical/x-molconn-Zweb-thumb
Image chemical/x-molconn-Zemail-thumb
Image chemical/x-molconn-Zstationery-thumb
Image chemical/x-molconn-Zlicensing-thumb
Image chemical/x-molconn-Zurl-thumb
Image chemical/x-molconn-Zagency-thumb
Image chemical/x-molconn-Ztype-thumb
Image chemical/x-molconn-Zcolor-thumb
Image chemical/x-molconn-Zlogo-thumb
Image chemical/x-molconn-Zelements-thumb
Image chemical/x-molconn-Zlegal-thumb
Image chemical/x-molconn-Zstyleguide-thumb
Image chemical/x-molconn-Zwebwriting-thumb
Image object codeCover Photo
Imageul-ligature-white
Imageicons-but-white
Fileligature-white-outlines
Fileswatch-white-outlines
Filedownloads-white-outlines
Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171

branding@louisville.edu