University of Louisville
2323 S. Brook St.
Louisville, KY 40208
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Brand Identity & Visual Standards
Guidelines for creating UofL-branded marketing materials and websites
Blockquote backgroundOld Minervagotham-previewknockout-previewmercury-previewtone-previewprimary-logosoneline-monoclearspace-primaryclearspace-onelinemonominsize-primaryminsize-onelinemonobrand-architectureclearspace-secondaryminsize-secondarysecondary-logosminervaDo not alter the colorsDo not alter the proportionsDo not add or remove elementsDo not use in a sentenceDo not rotate the logoDo not add drop shadowsDo not blur the logoDo not skew the logoDo not alter the fonts or recreate the logoDo not alter the layoutDo not crop the logoDo not combine marksshort-form_01short-form_02patternsphoto_1-1photo_1-2photo_1-3photo_2-1photo_2-2photo_2-3photo_3-3photo_3-2photo_3-1John PattersonMr Mrs CardinalWalking BirdRed rageRed RageFlower of KnowledgeOld MonogramFighting BirdWinged BirdHappening HereOnelinel1c4BirdheadExternal CobrandingInternal CobrandingExternal Sitesinternal-sitesavatar-monoavatar-photoavatar-iconavatar-short
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cover-example2.jpgemail-sig1email-sig2
avatar-birdavatar-monogramavatar-defaultavatar-headshotemail-profilepopover-wordmarkpopover-signaturepopover-secondarycardinal-blurcardinal-blur2web-topcb-2013cmyk-thumbrgb-thumbbrand-thumbweb-thumbemail-thumbstationery-thumblicensing-thumburl-thumbagency-thumbtype-thumbcolor-thumblogo-thumbelements-thumblegal-thumbstyleguide-thumbwebwriting-thumbCover Photoul-ligature-whiteicons-but-whiteligature-white-outlinesswatch-white-outlinesdownloads-white-outlines
red-videobrand-mockupvideoFramepattern-tilable-squarepattern-tilable-square15footer-monogramfooter-monogram-blkpopover-monogrampopover-onelinelogos-thumbletterhead-thumbblank-128pattern-thumbvideoconf-thumbdont-touch-minervagray-boxgray-box-fwframework-thumbframework-headpillars-thumbpersonality-thumbpositioning-thumbpositioning-headven-diagram
ven-diagram.pngcommunication-thumbcommunication-headcontent-headcontentmatters-thumbstorytelling-headstorytelling-thumbtemplate-thumbtemplate-headassets-thumbassets-headreference-thumbreference-head
framework.pngbrandingpolicy-thumb
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University of Louisville
2323 S. Brook St.
Louisville, KY 40208