Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Brand Assets

Screenshot of branded files in operating system

If you're looking for stand-alone elements of branded UofL goodness, you've come to the right place. From wallpapers to backgrounds, for your phone, TV or the project you're working on, take a look below.

Digital Signage

Want to add some UofL spirit to the digital monitors in your building? Choose from several themed versions, available in both HD and 4K resolution.

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Directional Signage

If you're a faculty, staff or student in need of simple, ready-to-print signage for your event, check out this set of core-branded 18x24" posters.

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Form Backgrounds Help?

For anyone building a Microsoft Form and wanting an attractive alternative to the default options.

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Email Avatars Help?

For use in Microsoft 365 applications like Outlook, in place of a portrait.

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Email Heroes

Do you use Campaign Monitor? Looking for a quick way to add a brand touch to your marketing emails?

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Social Media Cover Art

Show your UofL spirit with a Here & Beyond themed cover image for your favorite social platform.

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Looking for UofL photos for your project? Check out our photo and video guidelines, including multiple resources for high-quality photographic assets.

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Need a simple UofL ending for your video? For desktop or social, these intros and bumpers will help your end your video on the right note.

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Virtual Backgrounds Help?

Want to show your Cardinal pride on a call or impress your classmates with your school spirit?

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Whether it's your Apple Watch, your phone, your gaming battle station or that TV in your office: deck it out with some digital UofL goodness.

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Adobe Creative Cloud Library Help?

Want to have the UofL brand conveniently at your fingertips in all of your favorite Adobe applications? Follow our Creative Cloud Library for instant access.

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Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171