Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Legal Requirements

Equal Opportunity Statement

Any university publication directed at audiences outside the university community must, by law, include the following equal opportunity statement:

The University of Louisville is an equal opportunity institution and does not discriminate against persons on the basis of race, age, religion, sex, disability, color, sexual orientation, national origin or veteran status.

When space is a consideration in producing print advertisements or marketing materials, the following abbreviated statement may be used:

The University of Louisville is an equal opportunity institution.

The abbreviated statement cannot be used for student catalogs, student handbooks or official employee handbooks. These publications must include the full equal opportunity statement.

Questions regarding this policy should be directed to the Office of Affirmative Action in Human Resources at 502-852-6538.

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State Funds Statement

Any university publication that has been paid for with state funds must by law include the following statement:

This publication was prepared by the University of Louisville and printed with state funds KRS 57.375.

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Legal Notice

All material in this document is registered ® to UofL. This material includes, but is not limited to, printed and/or electronic text and images. All registration privileges and other rights implied or explicit are reserved. Written permission from a duly appointed officer of UofL is required for any use or publication, public or private, of any material registered to UofL. There is no implied consent for any use, publication, republication or transmission of material registered to UofL.

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Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171