Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Design Elements

Patterns should always be complementary within a design system, and never the primary focus of printed or digital collateral.
Photography & Video
The most succinct way to portray the soul of our institution is by use of images—the people, places, ideas and accomplishments that make us distinctly UofL.
Communications & Marketing

University of Louisville

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Louisville, KY 40208

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