Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Editorial Standards Overview

Connecting with our audience in writing means being authentic and personal, and doing it consistently. Below are several resources to help guide you when using words in your marketing and advertising:

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    Legal Requirements

    Required elements for all printed marketing materials.

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    Styleguide

    Our institutional guide for building consistency through words.

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    On the Web

    Editorial guidelines for online content.

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Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171

branding@louisville.edu