Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites


At present, the University of Louisville does not employ a brand tagline.

As a result, and in order to strengthen our core brand all university advertising, marketing and communications must be aligned with our brand messaging framework. Note that each school and college have specific messaging pillars and proof points for communicating to their audiences. If you have questions regarding how your unit should be communicating to your constituents with the UofL brand voice, please contact us.

To avoid creating confusion with our audiences by fragmenting our brand messaging, no UofL program, unit, department, center, institute, college or school may create or use any taglines or slogans.

Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171