Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Downloads Overview

Whether you're a professional designer, vendor or member of our Cardinal Family, below are a few resources and assets to help you create within the UofL brand.

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    2018 Brand Identity & Visual Standards

    PDF of the current document for desktop use or printing

    Download PDF
  • thumbnail for web download

    2018 Web Standards

    PDF of the current document for desktop use or printing

    Download PDF
  • thumbnail for cmyk palettes

    CMYK Color Palette

    For importing into Adobe products for printed projects

    Download Help?
  • thmbnail for rgb palettes

    RGB Color Palette

    For importing into Adobe products for screen-based projects

    Download Help?
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    Digital Letterhead

    For Microsoft Word™ (not for printed use)

    Download
  • thumbnail for patterns

    Brand Patterns

    For use in Adobe Illustrator™

    Download Help?
Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171

branding@louisville.edu