Undergraduate Sales Certificate
Add a sales advantage to your degree
The undergraduate Certificate in Sales is a 12-credit hour certificate (shown on the official transcript) that can be easily incorporated into a Marketing major or minor without adding extra credit hours, and can be added to any business major or university undergraduate degree.
Adding the Sales Certificate to any major can provide significant career advantages, including greater job opportunities, higher earning potential, and increase your marketability through transferable skillsets highly valued in today’s job market.
“More than 50% of US college graduates, regardless of their majors, are likely to work in sales right out of college… But of the over 4,000 colleges in this country, [only 4%] have sales programs or even sales courses.”
Why Study Sales?
Of graduating seniors with sales education have jobs at graduation, according to the Sales Education Foundation.
Higher average salary for sales reps with college level sales training: $60,228 vs. $47,263, according to PayScale.
Build communication, negotiation, problem solving, teamwork and analytical skills valued across industries.
Help customers solve problems, drive innovation and build lasting relationships.
Certificate courses and curriculum
This program was approved for students entering the university in the Summer 2026-Spring 2027 catalog year. For more information about catalog year, go to Catalog Year Information.
Certificate in Sales
Unit: College of Business (BU)
Department: Marketing
Academic Program Code(s): SALECUG
The undergraduate certificate in sales will prepare students to understand the science and language of sales and sales leadership today; to help customers solve problems and/or capture opportunities by applying a basic need satisfaction sales process; to develop long term relationships with customers built on trust and doing what is best for the customer; to understand how to build a new sales organization from strategy to performance evaluations then lead that organization from a sales leader's perspective; to analyze sales situations and apply sound business decisions; to learn how to succeed in a complex and competitive sale environment by matching an advanced consultative sales process to the customer's buying process ... all accomplished in a role-playing focused curriculum.
Departmental Admission Requirements
Any University of Louisville student in good standing may apply to take the courses required for a sales certificate.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| MKT 301 | Principles of Marketing | 3 |
| MKT 360 | Professional Relationship Selling 1 | 3 |
| or SPAD 395 | Sport Sales and Fundraising | |
| MKT 401 | Strategic Sales Leadership | 3 |
| MKT 465 | Consultative Sales | 3 |
| Minimum Total Hours | 12 | |
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Please note enrollment restrictions on SPAD 395 before deciding which course to take.
At least three (3) semester hours of the requirements for a certificate must be successfully completed while enrolled in the University of Louisville.
Find your path in marketing
By any other name – advertising, promotion, retailing, product development, branding or personal selling. Learn more about the business of business.
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