Marketing (Minor)
Learn to Market Ideas, Brands and Even Yourself
A minor in Marketing can be very useful because having good marketing skills complements several areas, both within business and outside of business. In today’s world, companies are looking for employees who can handle the technical aspects of their jobs and communicate and market what the company does. In addition, marketing is pervasive in today’s society and both small and large companies. Even individuals have to be adept at marketing their strengths. As a result, a minor in Marketing can be very useful both from a professional as well as a personal point of view.
This program was approved for students entering the university in the Summer 2026-Spring 2027 catalog year. For more information about catalog year, go to Catalog Year Information.
Minor in Marketing
Unit: College of Business (BU)
Department: Marketing
Academic Plan Code(s): MKT_MINOR
The College of Business offers a minor in Marketing available to all University of Louisville students.
Admission Requirements
Business Majors
Enrollment in College of Business.
Non-Business Majors
Must have completed 51 or more semester hours, with a cumulative grade point average of 2.5 or higher. Students must complete the program prerequisites and earn a GPA of 2.5 or higher in those prerequisites in order to pursue the Marketing Core.
A formal application to the minor is required upon completion of the program prerequisites.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| Marketing Core | ||
| MKT 301 | Principles of Marketing 1 | 3 |
| Marketing Electives 1,2,3 | 15 | |
| Minimum Total Hours | 18 | |
2.0 GPA in Marketing minor program core coursework and a 2.0 cumulative UofL GPA are required for graduation.
- 1
SPAD 383 cannot substitute for MKT 301 or be counted as a marketing elective.
- 2
Can include up to 6 hours of 200-level MKT coursework.
- 3
At least 6 credit hours of MKT electives must be taken at the University of Louisville.
Contact the College of Business
For more information regarding the minor programs, please contact the Reinhardt Academic Center at 502-852-7439, business@louisville.edu, or in room 024 in the atrium of the south wing of the College of Business.