Marketing (BSBA)

Bachelor of Science in Business Administration in Marketing
Unit: Business (BU)
Department: Marketing 
Academic Plan Code(s): MKT_BSB

Program Information

The purpose of the Department of Marketing is to be an intellectual force that benefits our constituents in the local, regional, national, and global community through our creative and entrepreneurial teaching, research, and service activities. Our constituents include: students, employers, alumni, the university community, public and private sector organizations, and professional and academic marketing groups. The Undergraduate major in Marketing is specifically designed to prepare our students for the several career options available in Marketing and to enable them to succeed in the global marketplace.

Degree Summary

¹

 To complete the degree in the minimum number of hours listed, some hours from the General Education Requirements must be satisfied by courses defined by the unit and/or program. Using other courses to satisfy General Education requirements will require additional hours to complete the degree requirements. See the Degree Requirements tab for specific coursework.

²

College/School Requirements total of 53 hours includes 6 hours of required courses that also cover General Education requirements.

Specific coursework information can be found on the Degree Requirements tab.

Departmental Admission Requirements

New Students and Transfer Students

Admission to the College of Business ensures admission to the BSBA in Marketing.

Current Students* - Admission in Good Standing

Students must have both:

1. Earned a 2.8 cumulative GPA (students with an established UofL GPA may not include grades for coursework at another institution in consideration for admission); and
2. Completion of MATH 111 College Algebra - QR (or equivalent) or completion of MATH 180 Elements of Calculus - QR 

*Students who are currently enrolled in the College of Business as a Bachelor of Science in Business Administration or Business Economics major are permitted to change to Bachelor of Science in Business Administration in Marketing major as long as they are in good academic standing.

General Education Requirements

All degrees require the completion of the University-wide General Education Program (link provided above).  Some General Education requirements may be met in the requirements for the major or supporting coursework, in which case additional electives may be required to complete the minimum hours for the degree.

College/School Requirements

Total of 53 includes 3 credit hours of ECON and 3 credit hours of MATH that are also counted in the 31 Gen Ed hours above.

Program/Major requirements and Supporting Courses for Tracks in Multi-Cultural Marketing, Professional Sales, Digital Marketing, and Digital Customer Experience Design are articulated on the Track Requirements tab.

Program/Major Requirements

¹

College/School Requirements include six hours of the General Education (3 hours Quantitative Reasoning and 3 hours Social & Behavioral Sciences).  General Education Oral Communication:  COMM 111, COMM 112 or HON 214 required as prerequisite for BUS 301

²

If MATH 205 is taken, there will be 4 total hours of Math

³

Completes Quantitative Reasoning General Education

⁴

Completes 3 hours of Social & Behavioral Sciences.

⁵

The following courses will also meet the statistics requirement: MATH 109, PSYC 301, SOC 301, ISE 360, MATH 360, PHST 302, POLS 390 or equivalent. 

⁶

Successful completion of MKT 301, MKT 360, MKT 401, and MKT 465 satisfies the requirements for the Undergraduate Certificate in Sales. Students must add certificate as a plan of study in order for the certificate to appear on the transcript. 

⁷

Marketing majors are allowed to take up to six (6) co-op credits in the program as part of Marketing electives.  These include MKT 397, MKT 398 and/ or MKT 399.  Pass/Fail credit is given for approved College of Business co-op work experiences.  Marketing Majors may not count MKT 202 as a Marketing Elective.

⁸

Can include up to 6 hours of 200-level MKT coursework.

⁹

Either SPAD 383 or COMM 342 may be taken for 3 hours of MKT electives. 

¹⁰

Marketing Majors may not count MKT 202 as a Business Elective.

Transfer students must take a minimum of 12 credit hours in their major within the College of Business.

Six hours of US and global perspectives courses are required and may be incorporated within the degree program.

NOTE: All prerequisites must be followed.

Track Requirements

Track in Multi-Cultural Marketing

Academic Plan Code(s): MKT BSBMCM

¹

Other courses may be accepted for Cultural Elective credit contingent upon Department approval.

Track in Professional Sales 

Academic Plan Code(s): MKT BSBPRS

¹

Successful completion of MKT 301, MKT 360, MKT 401, and MKT 465 satisfies the requirements for the Undergraduate Certificate in Sales. Students must add certificate as a plan of study in order for the certificate to appear on the transcript. 

Track in Digital Marketing

Academic Plan Code(s): MKT BSBDIM

¹

Successful completion of MKT 301, MKT 360, MKT 401, and MKT 465 satisfies the requirements for the Undergraduate Certificate in Sales. Students must add certificate as a plan of study in order for the certificate to appear on the transcript.

²

MKT 290 is a 1 credit-hour course offered occasionally; Repeatable for up to 3 credit hours in different topics

³

Restricted to Special Topic "Integrated Marketing Communications" or other Department approved topic

Track in Digital Customer Experience Design

Academic Plan Code(s):

¹ Cardinal Core (SB) + IBM Design Thinking Certification

² Adobe Badges 

³ Google Analytics Certification

Flight Plan

Marketing

Marketing, track in Multi-Cultural Marketing

Marketing, track in Professional Sales

Marketing, track in Digital Marketing

Marketing, track in Digital Customer Experience Design

¹ Counts as Business Elective (non-marketing).

The Flight Plan outlined above is intended to demonstrate one possible path to completing the degree within four years.  Course selection and placement within the program may vary depending on course offerings and schedule, elective preferences, and other factors (study abroad, internship availability, etc.). Please consult your advisor for additional information about building a flight plan that works for you.

Degree Audit Report
Degree Audit reports illustrate how your completed courses fulfill the requirements of your academic plan, and which requirements are still outstanding. Degree audits also take transfer credits and test credits into account. "What-if" reports allow you to compare the courses you have completed in your current academic plan to the courses required in another academic plan.  Should you have questions about either report, please consult with your academic advisor.

To create these reports:

1. Log into your ULink account.
2. Click on the Academic Progress tile.
3. Select the appropriate report.
   1. To run a Degree Audit report, click on "View my Degree Audit."
   2. To create a What-if report, click on "What-if Advisement Report."

Click here to run a Degree Audit report or create a What-if report.