Name, Image, and Likeness in Sport (Minor)
Where Sport, Media and Business Meet
Developed in partnership with the College of Education and Human Development and the College of Arts and Sciences, this interdisciplinary minor prepares students to navigate the fast-evolving world of name, image and likeness in sport – the right of student-athletes to profit from their personal brand. Combining sport administration, communication and business, the program builds skills in marketing, media, finance and entrepreneurship to succeed in the NIL era.
Minor in Name, Image, and Likeness in Sport
Unit: College of Education and Human Development (CEHD); College of Arts and Sciences (AS); College of Business (COB)
Department: Health and Sport Sciences; Communication
Academic Plan Code(s): NIL MINOR
To be admitted to the minor, a student must have a minimum GPA of 2.25.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| Core Courses | ||
| SPAD 502 | NIL in College Athletics | 3 |
| COMM 301 | Special Topics in Communication (Communicating NIL) | 3 |
| MKT 301 | Principles of Marketing | 3 |
| SPAD 333 | Field Experience in Sport Administration | 1-3 |
| Select one elective course from each discipline below: | ||
| Sport Administration Elective | 3 | |
SPAD 383 | Sport Marketing | |
SPAD 345 | Sport Communication | |
SPAD 404 | Financial Principles in Sport | |
SPAD 510 | Entrepreneurship in Sport Business | |
SPAD 561 | Special Topics in Sport Administration (NIL Topics) | |
| Communication Elective | 3 | |
COMM 208 | Principles in Client and Agency Dynamics | |
COMM 301 | Special Topics in Communication (Sport Media and Culture) | |
COMM 301 | Special Topics in Communication (Producing Sport Stories) | |
COMM 322 | Sports Writing - WR | |
COMM 333 | From Viral to Vital: Building Effective Social Media Strategies | |
COMM 335 | Digital Media Production | |
COMM 342 | Introduction to Strategic Communication | |
COMM 344 | Strategic Communication Writing - WR | |
COMM 346 | Strategic Media Management | |
COMM 348 | Creativity in Advertising | |
COMM 351 | Introduction to Sport Media | |
COMM 435 | Media, Culture and Society | |
COMM 445 | Strategic Communication Campaigns - CUE | |
| Business Elective | 3 | |
FIN 201 | Money Management and Personal Finance | |
ECON 201 | Principles of Microeconomics - SB | |
ENTR 370 | The Entrepreneurial Process | |
MKT 341 | Promotion and Brand Management | |
MKT 350 | Consumer Behavior | |
MKT 395 | Digital Marketing Strategy | |
MKT 408 | Brand Building Principles: People, Places, and Products | |
| Minimum Total Hours | 19 | |
Courses must be completed with a minimum grade of C- or higher. A minimum 2.25 grade point average is required in the minor.
At least three (3) semester hours of the requirements for a minor must be successfully completed while enrolled in the University of Louisville.
Contact the College of Business
For more information regarding the minor programs, please contact the Reinhardt Academic Center at 502-852-7439, business@louisville.edu, or in room 024 in the atrium of the south wing of the College of Business.