Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

test

Our brand, our story

UofL is part of the fabric of our city and a cornerstone of this community. We are a university powered by progress, never settling for mediocrity. Our academics and athletics, our programs and our people are on the move. Our momentum defines us. It carries us forward.

More than just a logo, colors or tagline, the University of Louisville brand represents the core of who we are—from what it feels like to be a part of the Cardinal family to the interactions that our faculty and staff have with students, families, fans and supporters.

Learn More
Fallback banner image of students walking on campus

Resources

Colors

The bedrock of our brand.
Find out more about our palette.

Our Palette

Logos

Our face to the public.
Find out about the various styles.

Our Identity

Downloads

Get the tools and resources
you need for your projects.

Get started

Who is this information for?

The information on this site is intended primarily for the staff and faculty at the University of Louisville as a resource for creating content—written or visual—as part of marketing or advertising efforts.

We've published this information publicly to help inform the general campus community, partner agencies and external vendors of the various rules and regulations surrounding the use of our brand.

More about the rules

Frequently Asked Questions

With a brand as large and complex as ours, you can imagine there are qualifications for eligibility for sub-brand marks...

Continue reading

It depends. We love our mascot, but using the correct mark is important. The bird head by itself is our athletic logo...

Continue reading

It isn't appropriate to use a commercial (.com) domain extension for an educational entity. However...

Continue reading

All UofL logos, academic and athletic, are federally trademarked and license managed. So in order...

Continue reading
Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208

(502) 852-6171

branding@louisville.edu

Learn More