New Media and Marketing (Minor)
Minor in New Media and Marketing
Unit: College of Business
Academic Plan Code(s): NMM_MINOR
The College of Business offers a minor in New Media and Marketing open to students at the University of Louisville. Digital marketing and communication channels are ubiquitous in today’s world. Incorporating a digital component has become a best practice of all modern marketing, communication, and public relations plans that is increasingly accessible to companies and organizations of any size. This has resulted in the emergence of numerous career possibilities for individuals in digital, or “new”, media and marketing.
To be admitted to the minor in New Media and Marketing and be permitted to pursue the program core coursework, a student must have completed fifty-one (51) or more semester hours with a cumulative grade point average of 2.5 or higher. Students must complete prerequisites for the minor's core courses and earn a GPA of 2.5 or higher in those prerequisites in order to pursue the Marketing Core. A formal application to the minor is required upon completion of program prerequisites.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| MKT 301 | Principles of Marketing | 3 |
| MKT 395 | Digital Marketing Strategy | 3 |
| COMM 342 | Introduction to Strategic Communication | 3 |
| MKT 342 | Social Media I | 3 |
| or COMM 333 | From Viral to Vital: Building Effective Social Media Strategies | |
| Marketing electives: Select 3 credit hours from the list below | 3 | |
MKT 203 | Artificial Intelligence (AI) in the Marketplace | |
MKT 290 | Emerging Topics in Marketing (Short Form Marketing) | |
MKT 341 | Promotion and Brand Management | |
MKT 345 | Direct Marketing | |
MKT 350 | Consumer Behavior | |
MKT 352 | Social Media II | |
MKT 400 | Advanced Marketing Topics | |
MKT 402 | Business of Advertising | |
MKT 499 | Independent Study in Marketing | |
| Communication electives: Select 6 credit hours from the list below | 6 | |
COMM 208 | Principles in Client and Agency Dynamics | |
COMM 238 | Introduction to Film Production | |
COMM 301 | Special Topics in Communication | |
COMM 307 | AI and Digital Communication | |
COMM 335 | Digital Media Production | |
COMM 340 | Storytelling with Data Visualization | |
COMM 343 | Photography and Cinematography Production | |
COMM 344 | Strategic Communication Writing - WR | |
COMM 346 | Strategic Media Management | |
COMM 353 | Podcast: Digital Storytelling | |
COMM 360 | Web Site Development | |
COMM 370 | Development, Design, and Digital Publishing | |
COMM 417 | Senior Communication Internship - CUE | |
COMM 442 | How Artificial Intelligence is Shaping the Future of Communication - CUE | |
COMM 445 | Strategic Communication Campaigns - CUE | |
COMM 460 | Special Topics in Communication Studies | |
| Minimum Total Hours | 21 | |