Transfer Degree Pathway

Associate in Arts to Bachelor of Science in Business Administration in Marketing

Transfer Degree Pathway Guide

Completion of the following curriculum will satisfy the requirements for an Associate in Arts at the Kentucky Community and Technical College System and leads to the Bachelor of Science in Business Administration in Marketing at the University of Louisville.

Transfer Degree Pathway

Associate in Arts to Bachelor of Science in Business Administration in Marketing Transfer Degree Pathway Program Requirements. The total baccalaureate degree requires 120 credit hours.

Category 1: KCTCS General Education Core (34 Hours)

KCTCS Course

Course or Category

Credits

UofL Course

ENG 101

Written Communication I

3

ENGL 101

ENG 102

Written Communication II

3

ENGL 102

COM 181

Public Speaking

3

COMM 111

ECO 201

Principles of Microeconomics

3

ECON 201

ECO 202

Principles of Macroeconomics 

3

ECON 202

TBS XXX*

Social Behavioral Science Gen Ed*

3

SB XXX

HIS XXX

Recommend HIS 101, 102, 108 or 109

3

HIST 101, 102, 211 or 212

TBS XXX*

Arts and Humanities Gen Ed

3

TBD XXX

TBS XXX*

Science With Lab Gen Ed

4

TBD XXX

MAT 150

College Algebra

3

MATH 111

STA 220

Statistics**

3

BSTA 201

 

Subtotal: General Education Core

34

 

TBS XXX: Selected by KCTCS Student
* SBS must represent a discipline other than ECON
**MAT 150 is the pre-requisite for STA 220

Category 2: KCTCS Associate in Arts Requirements (6 Hours)

KCTCS Course

Course or Category

Credits

UofL Course

PHI XXX

Ethics: PHI 130 or PHI 150

3

PHIL 321 or 225

TBS XXX

A/H, S/B, or FL Gen Ed

3

TBD XXX

 

Subtotal: Associate in Arts Requirements

6

 

Category 3: KCTCS Electives (21 Hours)

KCTCS Course

Course or Category

Credits

UofL Course

CIT 105

Digital Literacy or IC3 Fast Track Test

0-3

Elective

FYE 105

First-Year Experience

3

GEN 101

ACC 201

Financial Accounting

3

ACCT 201

ACC 202

Managerial Accounting

3

ACCT 202

MAT 170

Brief Calculus With Applications

3

MATH 180

BAS 267

Intro to Business Law

3

CLAW 301

BAS 282

Principles of Marketing

3

MKT 301

 

Subtotal: KCTCS Electives

21

 

Category 4: UofL Major Requirements (60 Hours)

UofL Course Code

UofL Course Name

Credits

KCTCS Course

BUS 201

Career Development

1

 

BUS 301

Business Communication

3

 

CIS 205

Information Systems in Organizations

3

 

CIS 305

Data Analysis for Decision-Making

3

 

FIN 301

Corporate Finance

3

 

MKT 350

Consumer Behavior

3

 

MKT 360

Professional Relationship Selling

3

 

MKT 441

Marketing Intelligence & Consumer Insights

3

 

MKT 460

Integrative Marketing Strategy - CUE

3

 

MGMT 301

Management & Org. Behavior

3

 

MGMT 401

Operations Management

3

 

TBD XXX*

Business/Non-Marketing Elective

6

 

TBD XXX*

Marketing Electives - SPAD 383 or COMM 342 And/Or MKT 397, 398, or 399.  (Can include up to 6 hours of 200 level MKT courses)

9

 

TBD XXX*

General Elective - 300 Level or Higher

14

 

 

Subtotal: UofL Major Requirements

60

 

 

TOTAL Baccalaureate Degree Credit Hours

120

 

*TBD XXX: To be determined with the conjuncture of the Academic Advising Unit.          

**Marketing Majors may not count MKT 202 as a Business Elective.

***At least 48 of total semester hours, whether required or electives, must be earned in courses numbered 300 or higher.

Total Baccalaureate Degree Credit Hours

KCTCS General Education Core

34

KCTCS Associate in Arts Requirements

6

KCTCS Electives

21

UofL Major Requirements

60

Total Baccalaureate Degree Credit Hours

120

Updated: July 2026