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Political Marketing (Minor)

Equips students with skills in campaign strategy, voter behavior and political communications. Open to any undergraduate, it prepares students for careers in campaigns, advocacy, media and public engagement.
Type: Minor
Credit Hours: 18
College: College of Arts and Sciences
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Build a career in political marketing

This interdisciplinary minor combines marketing and political science courses, including options in campaign management, media strategy and consumer behavior. Students can earn digital certifications in Design Thinking and Google Analytics. Total credit: 18 hours, with electives to tailor expertise.

This program was approved for students entering the university in the Summer 2025-Spring 2026 catalog year. For more information about catalog year, go to Catalog Year Information.

Minor in Political Marketing

Unit: College of Business; College of Arts and Sciences
Department: Marketing; Political Science
Academic Plan Code(s): MKT MINPOL

The minor in Political Marketing allows students to build content and competency skills for those interested in working in areas like political campaign communications, public awareness campaigns, political advertising, and electoral/advocacy campaigns.

Program Requirements

MKT 301Principles of Marketing 13
POLS 201Introduction to American Government and Politics - SB3
or POLS 202 Introduction to Comparative Politics - P2, SB
Option 1 2
MKT 350Consumer Behavior3
or POLS 321 Political Psychology and Public Opinion - SB
or POLS 343 Campaign Management
Option 2 2
MKT 441Market Intelligence and Customer Insights3
or POLS 319 Media and Politics
or POLS 322 American Political Parties and Elections - SB
Electives
Select one Marketing course from the following:3
MKT 202
Design Thinking for Creative Problem Solving - SB 3
or MKT 410
 Design Thinking in Marketing
MKT 342
Social Media I
MKT 395
Digital Marketing Strategy 4
MKT 408
Brand Building Principles: People, Places, and Products
Select one Political Science course from the following:3
POLS 201
Introduction to American Government and Politics - SB
POLS 202
Introduction to Comparative Politics - P2, SB
POLS 319
Media and Politics
POLS 322
American Political Parties and Elections - SB
POLS 204
Introduction to International Relations
POLS 511
Internship II
POLS 512
Frankfort Legislative Internship
Minimum Total Hours18
1

MKT 301 is a prerequisite for all Marketing courses listed except MKT 202.

2

Required Option 1 and Option 2 courses cannot double count as electives (POLS 201, POLS 202, POLS 321, POLS 343, POLS 319, POLS 322).

3

MKT 202/MKT 410 include an IBM Design Thinking certification for students.

4

MKT 395 includes a Google Analytics certification for students.