Dr. Danovitch featured on Great Day Live

Dr. Judith Danovitch was featured on WHAS's Great Day Live talk show to discuss her research on how familiar characters influence children's judgments on products. Children are more likely to select a broken toy over a working toy if the broken one displays one of their favorite characters.

To watch the segment: http://www.whas11.com/videos/features/great-day-live/2014/12/11/20267869/

For more information on Dr. Danovitch's research: http://louisville.edu/psychology/danovitch/lab/

For more information on child development research at UofL: http://louisville.edu/psychology/child