Directory Entry For: Mina Kwon
Assoc Professor
College of Business - Marketing
Biography
Mina Kwon (Ph.D., University of Illinois at Urbana-Champaign) is Associate Professor of Marketing at University of Louisville. Dr. Kwon's research examines how psychological mindsets, social identities, and contextual factors shape consumer judgement and behavior. Her research has been published in leading marketing journals such as the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Business Research. She teaches marketing courses such as Principles of Marketing, Consumer Behavior, and Marketing Research at the College of Business.
Research Interests
Consumer research, consumer psychology, marketing
Degrees and Certifications
BA Bachelor of Arts in International Studies
Ewha Women's University
Ewha Women's University
MA Master of Arts in Social Sciences
Columbia University
Columbia University
PhD
University of Illinois Urbana - Champaign
University of Illinois Urbana - Champaign