Directory Entry For: Katina Kulow
Biography
Katina Kulow is an Associate Professor of Marketing in the College of Business at the University of Louisville. Her research focuses on consumer psychology, with a particular emphasis on social influence and how social context and consumers' underlying beliefs shape their judgments, decisions, and behaviors. Her work has been published in leading academic journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, and Psychology & Marketing.
Dr. Kulow teaches courses in marketing, professional relationship selling, and strategic sales leadership. She also serves as Program Director of the Undergraduate Certificate in Sales, where she works to expand experiential learning opportunities and strengthen connections between students and industry professionals.
Prior to entering academia, Dr. Kulow spent nearly a decade in corporate roles spanning business banking, recruiting, and talent acquisition. She earned her Ph.D. in Business Administration from the University of South Carolina and her MBA and bachelor's degree from the University of Akron.
Research Interests
My research focuses on consumer psychology, with a particular emphasis on social influence and the role of consumers' underlying beliefs in shaping their judgments and decisions. I am especially interested in understanding how social context influences consumer perceptions, attitudes, and behaviors, including how consumers evaluate and respond to other people, brands, and organizations. My research also explores prosocial behavior, moral judgments, and the psychological processes underlying consumer decision-making.
Degrees and Certifications
University of South Carolina
University of Akron
University of Akron