Strategic Communication and Social Media (Minor)
Equips students to communicate effectively across fields from business to healthcare. Courses explore viral strategies, media management, campaign design and professional writing. With real-world applications and hands-on projects, you’ll gain the tools to build and manage digital strategies—an essential advantage in today’s careers.
This program was approved for students entering the university in the Summer 2025-Spring 2026 catalog year. For more information about catalog year, go to Catalog Year Information.
Minor in Strategic Communication and Social Media
Unit: College of Arts and Sciences (AS)
Department: Communication
Academic Plan Code(s): SCSMMINOR
The minor in Strategic Communication and Social Media is designed to complement undergraduate programs of study across the university from engineering and business to education and public health. Students who complete the minor will become more effective at interacting with publics about issues concerning their chosen field of study, an essential skill in today's information society.
Admission to the minor in Strategic Communication and Social Media requires completion of COMM 201 with a grade of C or better and a minimum cumulative GPA of 2.0.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| COMM 201 | Introduction to Communication Studies - SB | 3 |
| COMM 333 | From Viral to Vital: Building Effective Social Media Strategies | 3 |
| COMM 342 | Introduction to Strategic Communication | 3 |
| COMM 344 | Strategic Communication Writing - WR | 3 |
| COMM 346 | Strategic Media Management | 3 |
| COMM 445 | Strategic Communication Campaigns - CUE | 3 |
| Minimum Total Hours | 18 | |
At least three (3) semester hours of the requirements for a minor must be successfully completed while enrolled in the University of Louisville.