Two students walking from the CEHD.

Sport Administration (BS)

The Sport Administration (BS) program prepares undergraduate students for dynamic careers in the sport industry. Join a diverse program that blends business, management and sport science to prepare students for various roles in the sport industry.
Format: In-Person

Sport on Location

The Sport Administration (BS) program emphasizes experiential learning, allowing students to gain hands-on experience through internships, international study, and connections with major organizations. Located in Louisville—a hub for professional and collegiate sports—students have opportunities to work with partners like UofL Athletics, Churchill Downs, and the Louisville Sports Commission. Expand your expertise and pursue careers in fields such as sport marketing, event management, and sport governance.

Course Catalog

Sport Administration (BS) In Depth

Student Opportunities

Our students gain valuable experience working, interning, and volunteering on many significant service-learning projects for local and community agencies. We utilize many guest lecturers from sport business organizations each semester to speak with our students about how to excel as a business professional in the sport industry.

Opportunities in Louisville

The Louisville community provides numerous opportunities for students to gain practical experience while completing their academic programs. Our students have worked with local organizations such as Bellarmine University, Churchill Downs, YMCA, UofL Athletics, Louisville Bats, Louisville Slugger, Louisville Sports Commission, Mid-South Conference, and the KFC Yum! Center.

In addition, Louisville hosts dozens of major indoor and outdoor recreational and professional sporting events, including the Kentucky Derby, Ironman Triathlon, Kentucky Derby Festival, NCAA Championship Events, and Breeders Cup.

In general, the sport industry is divided into commonly recognized segments, including, but not limited to, athletic associations such as the NCAA and high school athletic associations, facility management, event management, promotions and marketing, health and fitness, international sport, professional sport, and intercollegiate athletics. Within each of these segments, a number of diverse job opportunities exists, including, but not limited to, sales, marketing, box office management, ticketing, fundraising, player development, accounting and finance, facility operations, athletic training, operation of intramural sports, academic services for athletics, fitness club operations, outdoor recreation programs, compliance in college athletics, sponsor development, special event coordinator, sports information director, and media relations.

Regina Presley
Undergraduate Program Coordinator
Room 104L - SAC E
502-852-8297
rgpres01 @ louisville.edu
Sport Administration
University of Louisville
Louisville, KY 40292

See all Sport Administration and HSS Faculty

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