Sport Administration Program

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It is best to think of sport administration (SPAD) as the business side of sport.

Sport managers deal with all of the business aspects surrounding sport organizations and sporting events such as leadership, organizational behavior, marketing, finance, law, facility management, fundraising, event management, multimedia, sponsorships, and promotion.

The College of Education and Human Development’s Sport Administration program at the University of Louisville prepares undergraduate, graduate, and doctoral students for a variety of management positions in the sport and education industries. The SPAD program has a diverse student population representing a variety of geographical, cultural, educational, and professional backgrounds.



Why Choose Louisville Sport Administration

  • Innovative sport business curriculum
    • Emphasis on career readiness
    • Courses available on-campus and on-line
    • Affordable
  • Experiential learning opportunities
    • Study aboard/International service learning
    • Sport specific internships
    • Industry partnerships
  • Faculty expertise
    • Large and diverse faculty
    • Experienced industry professionals
    • Diverse content knowledge
  • Professional Development
    • National and international alumni network
    • Professional speaker series
    • Annual sport industry career fair



COSMA SealBest Online Master's Program Badge

The Sport Administration program is accredited by the Commission on Sport Management Accreditation (COSMA). For more information about the 2022-2023 Student Learning Outcomes, click here.

The sport management degree programs at the University of Louisville have received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management programs in the following degrees are accredited by COSMA:


Our Mission

Our mission is to prepare undergraduate, graduate, and doctoral students with skill sets to become the next generation of leaders, decision makers, educators, and managers in the sport industry. The SPAD program encourages the pursuit of excellence by providing: curricular and co-curricular educational experiences for students; a nationally renowned faculty actively engaged in research and scholarly activity; and diverse opportunities for student engagement, service learning, and collaboration in local, national, and international communities with study abroad opportunities.

Career Paths

  • Business and Finance
  • Coaching and Education
  • Facility and Event Management
  • Law and Agency
  • Marketing and Public Relations
  • Media Production and Broadcasting
  • Sales, Development and Sponsorship
  • Fitness and Recreation

Industry Segments

  • Collegiate Athletics
  • Entrepreneurship
  • Non-Profit Sport
  • Professional Athletics
  • Sport Brands
  • Youth and High School Athletics