Luis Marsano, M.D., FACG, professor of medicine in the Division of Gastroenterology, Hepatology and Nutrition and the Jewish Hospital Distinguished Chair in Hepatology at the University of Louisville took part in the recent American College of Gastroenterology 2015 CRC Awareness National Radio Media Tour.

Marsano, who serves as and ACG Regional Councillor and Governor of Kentucky, was joined by five other gastroenterology specialists from around the nation in the series which was targeted to reach the resistant un-screened population with emphasis on Spanish language stations, key African American radio markets and syndicated networks.

The radio tour focused on several customized messages to move the un-screened to action that aim to overcome barriers recently identified by the American Cancer Society (ACS) and the National Colorectal Cancer Roundtable (NCCRT) in consumer research.