Brad Rodu, D.D.S.


D.D.S., Ohio State University, Columbus OH, 1977
Residency, Oral Pathology Residency, Emory University, Atlanta GA, 1979
Clinical Associate in Oncology, University of Alabama at Birmingham, 1979-1981

Curriculum Vitae

Current Positions:

Professor of Medicine, University of Louisville
Endowed Chair, Tobacco Harm Reduction Research, Brown Cancer Center
Member, Care & Control Program, Brown Cancer Center

Contact Information:

Clinical Translational Research Building, Room 208
University of Louisville
505 South Hancock St.
Louisville, KY 40202, USA
Phone 502-852-7793
Fax 502-852-7979



Research Description:

For twenty-five years Dr. Rodu has published research on tobacco harm reduction, involving the adoption of vastly safer tobacco products by smokers who are unable or unwilling to quit with conventional cessation methods.  He has collaborated with other investigators to publish (1) studies of constituent levels in smokeless tobacco (ST) products, (2) the first smoking cessation trial employing an ST product, (3) descriptive and analytic epidemiologic studies of the prevalence of, and the mortality attributable to smoking, ST use and vaping (4) the impact of current and former smoking and ST use on overweight and obesity, (5) the impact of ST use on smoking prevalence and mortality in Sweden and Europe, (6) the perceptions of the health risks related to cigarettes, ST, nicotine and secondhand smoke.

Representative Publications:

  1.  Tilashalski K, Rodu B, Mayfield C.  Assessing the nicotine content of smokeless tobacco products.  Journal of the American Dental Association 1994 May;125:590-4. PMID: 8195501. [ ]
  2. Rodu B.  An alternative approach to smoking control.   American Journal of the Medical Sciences 1994 Jul;308(1):32-4. PMID: 8010334. [ ]
  3. Rodu B, Cole P.  Tobacco-related mortality.  Nature 1994 Jul 21;370(6486):184. PMID: 8028661. [ ]
  4. Tilashalski K, Lozano K, Rodu B.  Modified tobacco use as a risk reduction strategy.  Journal Psychoactive Drugs 1995 Apr-Jun;27(2):173-5, 1995. PMID: 7562265. [ ]
  5. Vigneswaran N, Tilashalski K, Rodu B, Cole P.  Tobacco use and cancer: a reappraisal.  Oral Surgery, Oral Medicine, Oral Pathology 1995 Aug;80(2):178-82. PMID: 7552882. [ ]
  6. Cole P, Rodu B.  Declining cancer mortality in the United States.  Cancer 1996 Nov 15;78(10):2045-8. PMID: 8918396. [ ]
  7. Tilashalski K, Rodu B, Cole P.  A pilot study of smokeless tobacco in smoking cessation.  American Journal of Medicine 1998 May;104(5):456-8. PMID: 9626029. [ ]
  8. Rodu B, Cole P.  The fifty year decline of cancer in America.  Journal of Clinical Oncology 2001;19:239-41. PMID: 11134218. [ ]
  9. Rodu B, Cole P.  Impact of the American anti-smoking campaign on lung cancer mortality.  International Journal of Cancer 2002 Feb 20;97(6):804-6. PMID: 11857358. [ ]
  10. Rodu B, Cole P.  Smokeless tobacco use and cancer of the upper respiratory tract.  Oral Surgery, Oral Medicine, Oral Pathology 202 May;93(4):511-5. PMID: 12075196. [ ]
  11. Rodu B, Stegmayr B, Nasic S, Asplund K.  Impact of smokeless tobacco use on smoking in northern Sweden.  Journal of Internal Medicine 2002 Nov;252(5):398-404. PMID: 12528757. [ ]
  12. Rodu B, Stegmayr B, Nasic S, Cole P, Asplund K.  Evolving patterns of tobacco use in northern Sweden.  Journal of Internal Medicine 2003 Jun;253(6):660-5. PMID: 12755962. [ ]
  13. Rodu B, Stegmayr B, Nasic S, Cole P, Asplund K.  The influence of smoking and smokeless tobacco use on weight among men.  Journal of Internal Medicine 2004 Jan;255(1):102-7. PMID: 14687245. [ ]
  14. Rodu B, Cole P.  The burden of mortality from smoking: comparing Sweden with other countries in the European Union.  European Journal of Epidemiology 2004;19(2):129-31. PMID: 15074568. [ ]
  15. Eliasson M, Asplund K, Nasic S, Rodu B.  Influence of smoking and snus on the prevalence and incidence of type 2 diabetes amongst men: the northern Sweden MONICA study.  Journal of Internal Medicine 2004 Aug;256(2):101-10. PMID: 15257722. [ ]
  16. Rodu B, Jansson C.  Smokeless tobacco and oral cancer: a review of the risks and determinants.  Critical Reviews in Oral Biology and Medicine 2004 Sep 1;15(5):252-63. PMID: 15470264.
  17. Tilashalski K, Rodu B, Cole P.  Seven year follow-up of smoking cessation with smokeless tobacco.  Journal of Psychoactive Drugs 2005 Mar;37(1):105-8. PMID: 15916256.[ ]
  18. Stegmayr B, Eliasson M, Rodu B.  The decline of smoking in northern Sweden.  Scandinavian Journal of Public Health 2005;33(4):321-4; discussion 243. PMID: 16087495. [ ]
  19. Rodu B, Nasic S, Cole P.  Tobacco use among Swedish schoolchildren.  Tobacco Control 2005 Dec;14(6):405-8. PMID: 16319364. [ ]
  20. Rodu B, Godshall WT.  Tobacco harm reduction: an alternative cessation strategy for inveterate smokers.  Harm Reduction Journal 2006 Dec 21;3:37. PMID: 17184539. [ ]
  21. Rodu B, Cole P.  Declining mortality from smoking in the United States.  Nicotine & Tobacco Research 2007 Jul;9(7):781-4. PMID: 17577808. [ ]
  22. Rodu B, Cole P.  Oral cavity and pharynx-throat cancer in the United States, 1973-2003.  Oral Surgery, Oral Medicine, Oral Pathology, Oral Radiology Endodontology 2007 Nov;104(5):653-8. PMID: 17656130. [ ]
  23. Rodu B.  Snus and the risk of cancer of the mouth, lung, and pancreas.  Lancet 2007 Oct 6;370(9594):1207-8. PMID: 17920914. [ ]
  24. Rodu B, Phillips CV.  Switching to smokeless tobacco as a smoking cessation method: evidence from the 2000 National Health Interview Survey.  Harm Reduction Journal 2008 May 23;5:18. PMID: 18500993. [ ]
  25. Rodu B, Cole P.  Lung cancer mortality: comparing Sweden with other countries in the European Union.  Scandinavian Journal of Public Health 2009 Jul;37(5):481-6. PMID: 19535408. [ ]
  26. Rodu B, Cole P.  Smokeless Tobacco Use Among Men in the United States, 2000 and 2005.  Journal of Oral Pathology and Medicine 2009 Aug;38(7):545-50. PMID: 19453847. [ ]
  27. Rodu B, Cole P.  Smoking prevalence: a comparison of two American surveys.  Public Health 2009 Sep;123(9):598-601. PMID: 19733373. [ ]
  28. Rodu B, Cole P.  Evidence against a gateway from smokeless tobacco use to smoking.  Nicotine & Tobacco Research 2010 May;12(5):530-4. PMID: 20335282. [ ]
  29. Peiper N, Stone R, van Zyl R, Rodu B.  University faculty perceptions of the health risks related to cigarettes and smokeless tobacco.  Drug and Alcohol Review 2010 Mar;29(2):121-30. PMID: 20447218. [ ]
  30. Rodu B.  The scientific foundation for tobacco harm reduction, 2006-2011.  Harm Reduction Journal 2011 Jul 29;8:19. PMID: 21801389. [ ]
  31. Rodu B, Peiper N, Cole P.  Acute myocardial infarction mortality before and after state-wide smoking bans.  Journal of Community Health 2012 Apr;37(2):468-72. PMID: 21877107. [ ]
  32. Rodu B, Cole P, Mandel JS.  Evaluation of the national toxicology program report on carcinogens.  Regulatory Toxicology and Pharmacology 2012 Oct;64(1):186-8. PMID: 22810056. [ ]
  33. Patel D, Peiper N, Rodu B.  Perceptions of the health risks related to cigarettes and nicotine among university faculty.  Addiction Research and Theory 2013;21(2):154-9. [ ]
  34. Peiper N, Rodu B.  Evidence of sex differences in the relationship between current tobacco use and past-year serious psychological distress: 2005-2008 National Survey on Drug Use and Health.  Social Psychiatry Psychiatric Epidemiology 2013 Aug;48(8):1261-71. PMID: 23272325. [ ]
  35. Van Zyl MA, Rodu B, Antle BF, Bledsoe LK, Sullivan DJ.  Exploring attitudes regarding smokeless tobacco products for risk reduction.  Social Work in Public Health 2013;28(5):477-95. PMID: 23805803. [ ]
  36. Rodu B, Jansson J-H, Eliasson M.  The low prevalence of smoking in the northern Sweden MONICA Study, 2009.  Scandinavian Journal of Public Health 2013 Dec;41(8):808-11. PMID: 24052339. [ ]
  37. Polosa R, Rodu B, Caponnetto P, Maglia M, Raciti C.  A fresh look at tobacco harm reduction: the case for the electronic cigarette.  Harm Reduction Journal 2013Oct 4;10:19. PMID: 24090432. [ ]
  38. McAdam KG, Faizi A, Kimpton H, Porter A, Rodu B.  Polycyclic aromatic hydrocarbons in US and Swedish smokeless tobacco products.  Chemistry Central Journal 2013;7:151. doi:10.1186/1752-153X-7-151. PMID: 24011230. PMCID: PMC3874832. [ ]
  39. Plurphanswat N, Rodu B.  The association of smoking and demographic characteristics on body mass index and obesity among adults in the U.S., 1999–2012.  BMC Obesity 2014 Aug 30;1:18. PMID: 26217505. PMCID: PMC4510893. [ ]
  40. Rodu B, Plurphanswat N, Fagerström K.  Time to first use among daily smokers and smokeless tobacco users.  Nicotine & Tobacco Research 2015 Jul;17(7):882-5. PMID: 25358658. [ ]
  41. Rodu B, Plurphanswat N, Phillips CV.  Discrepant results for smoking and cessation among electronic cigarette users.  Cancer 2015 Jul 1;121(13):2286-7. doi: 10.1002/cncr.29307. PMID: 25740231. [ ]
  42. McAdam K, Kimpton H, Essen S, Davis P, Vas C, Wright C, Porter A, Rodu B.  Analysis of hydrazine in smokeless tobacco products by gas chromatography-mass spectrometry.  Chemistry Central Journal  2015 Mar 16;9:13. PMID: 25780382. [ ]
  43. Rodu B, Plurphanswat N, Hughes J, Fagerström K.  Rodu B, Plurphanswat N, Hughes J, Fagerström K.  Associations of proposed relative-risk warning labels for snus with perceptions and behavioral intentions among tobacco users and non-users.  Nicotine & Tobacco Research 2016 May;18(5):809-16. PMID: 26253616. [ ]
  44. McAdam K, Kimpton H, Vas C, Rushforth D, Porter A, Rodu B.  The acrylamide content of smokeless tobacco products.  Chemistry Central Journal  2015 Oct 12;9:56. doi: 10.1186/s13065-015-0132-1. PMID: 26473006. PMCID: 4602115. [ ]
  45. Plurphanswat N, Rodu B.  Is the smoking population in the United States really softening?  Addiction 2016 Jul;111(7):1299-303. doi: 10.1111/add.13340. PMID: 27177450. [ ]
  46. Plurphanswat N, Kaestner R, Rodu B.  The effect of smoking on mental health.  American Journal of Health Behavior 2017 Jul 1;41(4):471-83. PMID: 29701107. [ ]
  47. Rodu B, Plurphanswat N.  E-cigarette use among U.S. adults: Population Assessment of Tobacco and Health (PATH) study.  Nicotine & Tobacco Research 2018 Jul 9;20(8):940-8.2017. doi:10.1093/ntr/ntx194. PMID: 29986104.
  48. Rodu B, Plurphanswat N.  Quit methods used by American smokers, 2013-2014.  International Journal of Environmental Research & Public Health 2017 Nov 17;14:1403. doi:10.3390/ijerph14111403. PMID: 29149048. [ ]
  49. McAdam KG, Kimpton H, Porter A, Liu C, Faizi A, Mola M, McAughey J, Rodu B.  Comprehensive survey of radionuclides in contemporary smokeless tobacco products.  Chemistry Central Journal 2017 Dec 19;11(1):131. doi: 10.1186/s13065-017-0359-0. PMID: 29256072. [ ]
  50. McAdam KG, Vas C, Kimpton H, Faizi A, Porter A, Liu C, Synnerdahl T, Karlsson P, Rodu B.  Ethyl carbamate in Swedish and American smokeless tobacco products and some factors affecting its concentration.  Chemistry Central Journal 2018 Jul 24;12(1):86. doi: 10.1186/s13065-018-0454-x. PMID: 30043180. [ ]

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