Megan Shreffler

Megan Shreffler

Associate Professor and Department Chair
Department of Health & Sport Sciences
Room 104N-2 - SAC E
megan.shreffler @

Dr. Shreffler's curriculum vitae [PDF]

Educational Background

  • PhD, Kinesiology, Sport Management Concentration, University of Minnesota, Twin Cities, 2013
  • MA, Sport Administration and Leadership, Seattle University, Seattle, WA, 2010
  • BA, English Education, Southern Illinois University, Carbondale, IL, 2006

Research Areas

  • Sport Management Education
  • Sport Consumer Behavior
  • Sport Branding


  • Mixed methods

Teaching Areas

  • Sport Promotion and Sales; Issues and Ethics in Sport; Teaching Sport Administration

Honors and Awards

  • 2019-2020 Top 4 Faculty Favorite at UofL
  • 2019 UofL Athletics Mentor of the Year

Professional Memberships

  • Sport Marketing Association, 2010 - present
  • North American Society for Sport Management, 2012 – present

Selected Publications

  • Shreffler, M.B. (2020). Controversial topics in the classroom: Debates on ethical issues in sport. Sport Management Education Journal, 14(1), 61-63.
  • Shreffler, M.B., Murfree, J., Huecker, M., & Shreffler, J.R. (2020). The impact of the imposter phenomenon and work-family conflict: An assessment of higher education faculty. Management in Education.
  • Shreffler, M. B., Shreffler, J. R.*, & Murfree, J.* (2019). Considering the role of gender identity on barriers to advancement of female faculty in higher education. Journal of Higher Education Theory and Practice, 19(8), 72-85.
  • Shreffler, M. B., Cocco, A. R.*, Presley, R. G., & Police, C.* (2019). Testing the learning styles hypothesis: An assessment of the learning styles, learning approaches, and course outcomes in the sport management classroom. Sport Management Education Journal, 13(2), 83-91.
  • Shreffler, M.B., Cocco, A. R., & Shreffler, J.R. (2019). An examination of the relationship between instruction type and course outcomes in sport management courses. Sport Management Education Journal, 13(2), 53-62.
  • Frederick, E. L., Hambrick, M. E., Schmidt, S. H.*, & Shreffler, M. B. (2019). Queue the drama: Netflix's Last Chance U and the portrayal of myths in sports documentaries. Journal of Sports Media, 14(1-2), 113-136.
  • Shreffler, M.B., Schmidt, S.H., & Weiner, J. (2018). Sales training in career preparation: An examination of sales curricula in sport management education. Sport Management Education Journal, 12(1), 15-25.
  • Schmidt, S. H., Shreffler, M. B., Hambrick, M. & Gordon, B. (2018). Good guy, good buy: An experimental examination of activist type and effort on brand image and purchase intentions. Sport Marketing Quarterly, 27(1), 31-43.