Megan Shreffler

Megan Shreffler
Assistant Professor
Department of Health & Sport Sciences
Room 104M - SAC E
502-852-0548
megan.shreffler @ louisville.edu

Dr. Shreffler's curriculum vitae [PDF]

Educational Background

  • PhD, Kinesiology, Sport Management Concentration, University of Minnesota, Twin Cities, 2013
  • MA, Sport Administration and Leadership, Seattle University, Seattle, WA, 2010
  • BA, English Education, Southern Illinois University, Carbondale, IL, 2006

Teaching Areas

Issues and Ethics in Sport, Sport Marketing, and Promotion and Publicity

Honors and Awards

  • 2013 Student Research Competition Finalist
    Shreffler, M.B., & Ross, S.D. (2013). The persuasiveness of electronic word of mouth on purchase intentions: An elaboration likelihood perspective. North American Society for Sport Management Conference. Austin, TX.
  • 2012 Student Research Competition Finalist
    Shreffler, M.B., & Ross, S.D. (2012). The word of mouth phenomenon: Its present and impact in a sport setting. North American Society for Sport Management Conference. Seattle, WA.
  • 2010 Best Student Paper
    Shreffler, M. B., Trail, G.T., & Oppegard, J. (2010). The socialization of Chicagoans into baseball fandom. Sport Marketing Association Conference. New Orleans, LA.

Professional Memberships

  • Sport Marketing Association, 2010 - present
  • North American Society for Sport Management, 2012 – present

Selected Publications

  • Shreffler, M.B., & Ross, S.D. (2013). The word of mouth phenomenon: Its presence and impact in a sport setting. International Journal of Sport Communication, 6, 1-18.
  • Brownlee, E., Shreffler, M.B., & Ross, S.D. (2012). Sponsorship awareness at a new NCAA Division I football stadium. Journal of Brand Strategy, 1(4), 413-423.
  • Maksimovic, N., Matic, R., Milosevic, Z., Jaksic, D., Shreffler, M.B., & Ross, S.D. (2012). Motives and identification of different types of fans with a team in Serbian soccer. Technics Technology Education Management, 7(1), 39-48. (Indexed in ISI Journal Citation Reports)
  • Shreffler, M.B. (2013). The practical nature of research in the sport industry. 11th Annual Sport Marketing Association Conference, Teaching Symposium. Albuquerque, NM.
  • Shreffler, M.B., & Ross, S.D. (2013). The persuasiveness of electronic word of mouth on purchase intentions: An elaboration likelihood perspective. 28th Annual North American Society for Sport Management Conference. Austin, TX.
  • Shreffler, M.B., & Ross, S.D. (2012). Effectiveness is in the eye of the consumer: A photo elicitation examination of MLB promotions. 10th Annual Sport Marketing Association Conference. Orlando, FL.