Moonsup Hyun

Moonsup Hyun

Assistant Professor
Department of Health & Sport Sciences
SAC 104F
502-852-2615
m0hyun01@louisville.edu

Moonsup Hyun's curriculum vitae [PDF]

Education

  • Ph.D. in Business Administration (Concentration in Sport Management), Temple University, Philadelphia, PA, May 2020
  • M.S. in Sport Management, Seoul National University, Seoul, South Korea, August 2015
  • B.S. in Human Ecology, Yonsei University, Seoul, South Korea, August 2011

Teaching Experience

  • Assistant Professor of Sport Administration, University of Louisville, College of Education & Human Development, 2024-Present
  • Assistant Professor of Sport Management and Data Analytics Utica University, School of Business and Justice Studies, 2021-2024
  • Instructor, Temple University, Department of Sport and Recreation Management, Department of Statistics, Fox School of Business 2020-2021

Research Interests

  • Sport Analytics
  • Sport Economics
  • Behavioral Economics in Sport
  • Pricing
  • Rivalry

    • Referred Publications

  • Hyun, M., Jones, G. J., Jee, W. F., Jordan, J. S., Du, J., & Lee, Y. (2023). Revisiting the uncertainty of outcome hypothesis and the loss aversion hypothesis in the National Basketball Association: Adding a predicted game quality perspective. Journal of Sports Economics. https://doi.org/10.1177/15270025231197427.
  • Hyun, M., & Soebbing, B. P. (2023). Determinants of ticket prices in the secondary ticket market and the effects of COVID-19: Empirical evidence from NBA ticket price data analytics. Sport, Business and Management: An International Journal, 13(4), 489-505. https://doi.org/10.1108/SBM-11-2022-0101.
  • Lee, Y., Morse, A., Hyun, M., Shapiro, S. L., & Drayer, J. (2023). Does time matter? How Major League Baseball secondary market sellers make ticket pricing decisions. Sport, Business and Management: An International Journal, 13(3), 397-415. https://doi.org/10.1108/SBM-05-2022-0042.
  • Jee, W. F. & Hyun, M. (2023). Blinded by attachment: Examining the overconfidence bias of sports fans’ intertemporal ticket purchase decisions. Behavioral Sciences, 13(5), 405, https://doi.org/10.3390/bs13050405.
  • Lee, Y., Hyun. M., Shapiro, S. L., & Morse, A. (2023). Revisiting the impact of divisional affiliation on secondary market ticket prices in the National Football League. Journal of Applied Sport Management, 15(2), 30-39. https://doi.org/10.7290/jasm-2023-V15- I2-0266.