Chris Greenwell

Chris Greenwell

Dr. Greenwell's curriculum vitae [PDF]

Educational Background

  • PhD Major: Sport Management, The Ohio State University
  • MS Sport Management, Georgia Southern University
  • BBA Management, McKendree University

Teaching Areas

  • Sport Marketing
  • Event Management
  • Promotion & Publicity

Research Areas

  • Customer service
  • The marketing of violence

Selected Publications

  • Brownlee, E., Greenwell, T. C., & Moorman, A. M. (2018). An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario. Sport Marketing Quarterly, 27, 145-153.
  • Jensen, J., Andrew, D. P. S., Stitsinger, M. & Greenwell, T. C. (2018). From BIRFing to BIRGing: A 10-year study of the psychology of diehard fans. Sport Marketing Quarterly, 27, 236-249.
  • Greenwell, T. C., Simmons, J. M., Hancock, M. G., Shreffler, M. B., & Thorn, D. (2017). The effects of sexualized and violent presentations of women in combat sport. Journal of Sport Management, 31, 533-545.
  • Greenwell, T. C, Simmons, J. M., Hancock, M. G., & Thorn, D. F. (2017). Consumers’ attractions to sport: Differences between physical aggression and violence. International Journal of Sport Management, 18, 259-274.