Evan Frederick

Evan Frederick

Associate Professor
Department of Health & Sport Sciences
Room 104K - SAC E
elfred03 @ louisville.edu

Dr. Frederick's curriculum vitae [PDF]

Educational Background

  • Ph.D., Human Performance (Sport Management) with a Minor in Telecommunications, Indiana University, Bloomington
  • M.S., Kineasiology (Sport Management), Indiana University, Bloomington
  • B.A., Communication and Culture, Indiana University, Bloomington

Research Area

My primary research interest is the intersection of sport and social media. Specifically, my research examines fan-athlete interaction, fan communication, athlete communication, athlete portrayals, and organizational communication through social media outlets. My secondary research interest is media effects and sport communication.

Teaching Areas

Dr. Frederick teaches in the areas of sport communication and organizational behavior.

Professional Service

  • Chair, North American Society for Sport Management Nominating Committee
  • Editorial Review Board Member, International Journal of Sport Management
  • Ad hoc Reviewer, New Media & Society
  • Ad hoc Reviewer, Mass Communication & Society

Professional Memberships

  • North American Society for Sport Management (NASSM). 2010-present
  • Sport Marketing Association (SMA). 2010-present
  • International Association for Communication and Sport (IACS). 2012-present
  • North American Society for the Sociology of Sport (NASSS). 2015-present

Selected Publications

  • Frederick, E. L., Stocz., M., & Pegoraro, A. (in press). Prayers, punishment, and perception: An analysis of the response to the Tony Stewart – Kevin Ward Jr. incident on Facebook. To be published in Sport in Society.
  • Frederick, E. L., Pegoraro, A., & Burch, L. M. (2016). Echo or organic: Framing the 2014 Sochi Games. Online Information Review, 40(6), 1-19.
  • Sanderson, J., Frederick, E. L., & Stocz. M. (2016). When athlete activism clashes with group values: Social identity threat management via social media. Mass Communication and Society, 19, 301-322.
  • Blaszka, M., Frederick, E. L., Newman, T., & Pegoraro, A. (2016). Was dissent being displayed during the Sochi Olympics? Examining the #Sochi2014 hashtag for dissent. Global Sport Business Association Journal, 4(1), 1-13.
  • Burch, L. M., Pegoraro, A., & Frederick, E. L. (in progress). Hijacking of a hashtag: The case of #cheerstosochi. Routledge Handbook of International Sport Business. New York: Taylor & Francis.
  • Frederick, E. L. & Schlereth, N. (2016). ‘Just another black athlete causing problems’: An analysis of Facebook comments surrounding the Missouri football players’ protest. To be presented at the North American Society for the Sociology of Sport Conference. Tampa Bay, FL.
  • Crum, D., Schlereth, N., & Frederick, E. L. (2016). #RaysinCuba: An examination of stakeholders’ perceptions of bridging boundaries through sport. To be presented at the North American Society for the Sociology of Sport Conference. Tampa Bay, FL.