Our success in this project depends upon our ability to unite our collective knowledge and expertise towards our shared goal. This is why the workgroups identified below will be charged with analyzing existing systems and integrations, seeking opportunities for improvement within specific topics and evaluating potential solutions. This work will culminate in recommendations to the Steering Committee for consideration and inclusion within the project.
The System Requirements workgroup will submit recommendations for a new technical environment optimized for security, performance and scale including specific components for an RFP and/or consulting needs for the project.
- Server hosting environment (cloud hosted)
- Server automation opportunities
- Security considerations
The Communication workgroup will submit recommendations for improvements to the methods by which we distribute and share information online. This workgroup will investigate enhanced strategies within the marketing, external and internal communication areas.
- Digital marketing strategy
- analytic tracking and reporting
- Internal personalized content strategies
The Web Compliance workgroup will submit recommendations for the specific requirements involved with creating and distributing information in a shared technical environment that is accessible to all users and that meets all legal and/or privacy standards.
- ADA/Section 508
The Content workgroup will submit recommendations involved with developing and creating content for digital consumption. Different from the communications workgroup which will study the ways we communicate, this workgroup will investigate what we communicate and put forth proposed solutions or product needs that ensure high-quality content that avoids ROT (redundant, out-of-date, trivial).
- Media Content (video, photography, infographics, statistics, etc.)
- Editorial digital content
- News and events
- Knowledge inquiries (FAQs, wikis, knowledgebase content, etc.)
The CMS workgroup will submit recommendations on the user requirements of a content management system. This workgroup will investigate the tools needed for the creation, storage and maintenance of digital marketing content within a CMS.
- Editing environment
- Document management
- Managing rich content (images, video, etc.)
The Integrations workgroup will submit recommendations on the requirements of a CMS (and environment) as it is integrated into existing and future technical solutions. This group will investigate current technology implementations at UofL that involve (in part or whole) public-facing marketing components.
- Content delivery networks
- eCommerce and payment systems
- Emergency notification systems