Workgroups informed the request for proposal (RFP) process by which Mighty Citizen (implementation) and Acquia (technology) were selected. The workgroups researched and determined the university’s requirements for content, systems and integrations to evaluate the vendors who submitted proposals.
System Requirements
The System Requirements workgroup will submit recommendations for a new technical environment optimized for security, performance and scale including specific components for an RFP and/or consulting needs for the project.
Example topics:
- Server hosting environment (cloud hosted)
- Server automation opportunities
- Security considerations
Member |
---|
Brandon Gaddie (lead) |
Chantity Buraimoh |
Steve Carrico |
Travis Ross |
Wes Partin |
Communication
The Communication workgroup will submit recommendations for improvements to the methods by which we distribute and share information online. This workgroup will investigate enhanced strategies within the marketing, external and internal communication areas.
Example topics:
- Digital marketing strategy
- Analytic tracking and reporting
- Internal personalized content strategies
Member |
---|
Bethany Daily (co-lead) |
Laura Dorman (co-lead) |
Adam Gibson |
Baylee Pulliam |
Christopher Dye |
Dennis Keibler |
Dianna Stover |
Kari Donahue |
Laura McDaniels |
Brooke Whitaker |
Morgan Blair |
Paige Wills |
Yamini Medabalimi |
Web Compliance
The Web Compliance workgroup will submit recommendations for the specific requirements involved with creating and distributing information in a shared technical environment that is accessible to all users and that meets all legal and/or privacy standards.
Example topics:
- ADA/Section 508
- HIPAA
- eCommerce
- Privacy
Member |
---|
Marilyn Greenwell (co-lead) |
Sara Northerner (co-lead) |
Beth Case |
Chantity Buraimoh |
Colleen Martin |
Dave Parrott |
Lucy Overstreet |
Max Pisaryk |
Rob Staude |
Content
The Content workgroup will submit recommendations involved with developing and creating content for digital consumption. Different from the communications workgroup which will study the ways we communicate, this workgroup will investigate what we communicate and put forth proposed solutions or product needs that ensure high-quality content that avoids ROT (redundant, out-of-date, trivial).
Example topics:
- Media Content (video, photography, infographics, statistics, etc.)
- Editorial digital content
- News and events
- Knowledge inquiries (FAQs, wikis, knowledgebase content, etc.)
Member |
---|
Baylee Pulliam (co-lead) |
Erica Walsh (co-lead) |
Alicia Kelso |
Brooke Whitaker |
Eric Garrett |
Frank Kelderman |
GlyptusAnn Grider Jones |
Mark A. Woolwine |
Melissa Schreck |
Jackie Osman |
Jason Puckett |
CMS End-User
The CMS workgroup will submit recommendations on the user requirements of a content management system. This workgroup will investigate the tools needed for the creation, storage and maintenance of digital marketing content within a CMS.
Example topics:
- Editing environment
- Document management
- Managing rich content (images, video, etc.)
Member |
---|
David Horrar (co-lead) |
Jason Seitz (co-lead) |
Adam Gibson |
Chantity Buraimoh |
Dennis Keibler |
Jackie Osman |
Terri Holtz |
Yamini Medabalimi |
Integrations
The Integrations workgroup will submit recommendations on the requirements of a CMS (and environment) as it is integrated into existing and future technical solutions. This group will investigate current technology implementations at UofL that involve (in part or whole) public-facing marketing components.
Example topics:
- Content delivery networks
- eCommerce and payment systems
- Emergency notification systems
Member |
---|
Adam Gibson (co-lead) |
Derek Davenport (co-lead) |
Atticus Gurley |
Brandon Gaddie |
Keith Henderson |
Mani Vangalur |
Ryan McDaniel |
Steve Carrico |
Yamini Medabalimi |
Student Focus Groups
In April 2023, Mighty Citizen conducted moderated focus groups with recently admitted students to better understand their enrollment journeys. Researchers segmented the interview sessions by undergraduate, graduate and online students with diverse backgrounds, nationalities and identities. This research was used to inform our approach to improving the recruitment and admissions process at UofL.
Example topics:
- How did students find out about UofL?
- What went smoothly during the admissions and enrollment process?
- How did students navigate the various deadlines and requirements for admissions and enrollment?
Undergraduate (3 Focus Groups) |
|
Graduate (3 Focus Groups) |
|
Online (2 Focus Groups) |
|