The System Requirements workgroup will submit recommendations for a new technical environment optimized for security, performance and scale including specific components for an RFP and/or consulting needs for the project. 

Example topics:

• Server hosting environment (cloud hosted)
• Server automation opportunities
• Security considerations

The Communication workgroup will submit recommendations for improvements to the methods by which we distribute and share information online. This workgroup will investigate enhanced strategies within the marketing, external and internal communication areas. 

Example topics:

• Digital marketing strategy
• Analytic tracking and reporting
• Internal personalized content strategies

The Web Compliance workgroup will submit recommendations for the specific requirements involved with creating and distributing information in a shared technical environment that is accessible to all users and that meets all legal and/or privacy standards. 

Example topics:

• ADA/Section 508
• HIPAA
• eCommerce
• Privacy 

The Content workgroup will submit recommendations involved with developing and creating content for digital consumption. Different from the communications workgroup which will study the ways we communicate, this workgroup will investigate what we communicate and put forth proposed solutions or product needs that ensure high-quality content that avoids ROT (redundant, out-of-date, trivial).

Example topics:

• Media Content (video, photography, infographics, statistics, etc.)
• Editorial digital content
• News and events
• Knowledge inquiries (FAQs, wikis, knowledgebase content, etc.)

The CMS workgroup will submit recommendations on the user requirements of a content management system. This workgroup will investigate the tools needed for the creation, storage and maintenance of digital marketing content within a CMS. 

Example topics:

• Editing environment
• Document management
• Managing rich content (images, video, etc.)

The Integrations workgroup will submit recommendations on the requirements of a CMS (and environment) as it is integrated into existing and future technical solutions. This group will investigate current technology implementations at UofL that involve (in part or whole) public-facing marketing components.

Example topics:

• Content delivery networks
• eCommerce and payment systems
• Emergency notification systems

In April 2023, Mighty Citizen conducted moderated focus groups with recently admitted students to better understand their enrollment journeys. Researchers segmented the interview sessions by undergraduate, graduate and online students with diverse backgrounds, nationalities and identities. This research was used to inform our approach to improving the recruitment and admissions process at UofL.

Example topics:

• How did students find out about UofL?
• What went smoothly during the admissions and enrollment process?
• How did students navigate the various deadlines and requirements for admissions and enrollment?