Web at UofL

Resources and information for those who create and maintain UofL websites

Workgroups

Workgroups informed the request for proposal (RFP) process by which Mighty Citizen (implementation) and Acquia (technology) were selected. The workgroups researched and determined the university’s requirements for content, systems and integrations to evaluate the vendors who submitted proposals.

System Requirements

The System Requirements workgroup will submit recommendations for a new technical environment optimized for security, performance and scale including specific components for an RFP and/or consulting needs for the project. 

Example topics:

  • Server hosting environment (cloud hosted)
  • Server automation opportunities
  • Security considerations
Member
Brandon Gaddie (lead)
Chantity Buraimoh
Steve Carrico
Travis Ross
Wes Partin

Communication

The Communication workgroup will submit recommendations for improvements to the methods by which we distribute and share information online. This workgroup will investigate enhanced strategies within the marketing, external and internal communication areas. 

Example topics:

  • Digital marketing strategy
  • Analytic tracking and reporting
  • Internal personalized content strategies
Member
Bethany Daily (co-lead)
Laura Dorman (co-lead)
Adam Gibson
Baylee Pulliam
Christopher Dye
Dennis Keibler
Dianna Stover
Kari Donahue
Laura McDaniels
Brooke Whitaker
Morgan Blair
Paige Wills
Yamini Medabalimi

Web Compliance

The Web Compliance workgroup will submit recommendations for the specific requirements involved with creating and distributing information in a shared technical environment that is accessible to all users and that meets all legal and/or privacy standards. 

Example topics:

  • ADA/Section 508
  • HIPAA
  • eCommerce
  • Privacy 
Member
Marilyn Greenwell (co-lead)
Sara Northerner (co-lead)
Beth Case
Chantity Buraimoh
Colleen Martin
Dave Parrott
Lucy Overstreet
Max Pisaryk
Rob Staude

Content

The Content workgroup will submit recommendations involved with developing and creating content for digital consumption. Different from the communications workgroup which will study the ways we communicate, this workgroup will investigate what we communicate and put forth proposed solutions or product needs that ensure high-quality content that avoids ROT (redundant, out-of-date, trivial).

Example topics:

  • Media Content (video, photography, infographics, statistics, etc.)
  • Editorial digital content
  • News and events
  • Knowledge inquiries (FAQs, wikis, knowledgebase content, etc.)
Member
Baylee Pulliam (co-lead)
Erica Walsh (co-lead)
Alicia Kelso
Brooke Whitaker
Eric Garrett
Frank Kelderman
GlyptusAnn Grider Jones
Mark A. Woolwine
Melissa Schreck
Jackie Osman
Jason Puckett

CMS End-User

The CMS workgroup will submit recommendations on the user requirements of a content management system. This workgroup will investigate the tools needed for the creation, storage and maintenance of digital marketing content within a CMS. 

Example topics:

  • Editing environment
  • Document management
  • Managing rich content (images, video, etc.)
Member
David Horrar (co-lead)
Jason Seitz (co-lead)
Adam Gibson
Chantity Buraimoh
Dennis Keibler
Jackie Osman
Terri Holtz
Yamini Medabalimi

Integrations

The Integrations workgroup will submit recommendations on the requirements of a CMS (and environment) as it is integrated into existing and future technical solutions. This group will investigate current technology implementations at UofL that involve (in part or whole) public-facing marketing components.

Example topics:

  • Content delivery networks
  • eCommerce and payment systems
  • Emergency notification systems
Member
Adam Gibson (co-lead)
Derek Davenport (co-lead)
Atticus Gurley
Brandon Gaddie
Keith Henderson
Mani Vangalur
Ryan McDaniel
Steve Carrico
Yamini Medabalimi

Student Focus Groups

In April 2023, Mighty Citizen conducted moderated focus groups with recently admitted students to better understand their enrollment journeys. Researchers segmented the interview sessions by undergraduate, graduate and online students with diverse backgrounds, nationalities and identities. This research was used to inform our approach to improving the recruitment and admissions process at UofL.

Example topics:

  • How did students find out about UofL?
  • What went smoothly during the admissions and enrollment process?
  • How did students navigate the various deadlines and requirements for admissions and enrollment?
Undergraduate (3 Focus Groups)
  • Traditional age first year freshmen
  • Non-traditional students
  • Transfer students from community colleges, trade schools, or four-year universities.
Graduate (3 Focus Groups)
  • Traditional first year research students
  • Traditional first year professional practice students (e.g. medicine, dentistry, law, social work, nursing)
  • Transfer students from community colleges, trade schools, or four-year universities.
  • Non-traditional students
Online (2 Focus Groups)
  • Online undergraduate students
  • Online graduate students.